In this powerful conclusion to our three-part time leadership series, Tracy tackles one of the most repeated—and least helpful—pieces of productivity advice: "work smarter, not harder." Through the compelling story of Dr. David, an ER physician turned regenerative medicine practice owner, you'll discover why this platitude fails and what to do instead. Tracy introduces a concrete methodology for strategic work allocation that helped Dr. David redirect 15 hours per week from low-value interruptions to high-value work that only he could perform. The result? Substantial revenue growth, improved patient flow, and a more confident, self-sufficient team—all while working the same number of hours. 

Click here for full show notes 

Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment 

Download the Time Leadership Delegation Tool 

Episode Highlights 

Memorable Quotes 

"Time leadership isn't about efficiency—it's about effectiveness. It's not about doing things faster—it's about doing the right things and ensuring the wrong things aren't on your plate at all." 

"The question isn't 'how do I work smarter?' The question is 'what work should I actually be doing, and what needs to stop being on my plate?'" 

"You're not getting 'extra' time. You're reclaiming strategic capacity that's currently being drained by the wrong work." 

"Awareness without action is just expensive entertainment. You can understand time leadership intellectually and still be overwhelmed six months from now." 

"I finally understand the difference between being busy and being effective. I'm working the same number of hours, but the work I'm doing is completely different." —Dr. David 

This episode delivers the practical implementation guide you've been waiting for in the time leadership series. Whether you're a physician, dentist, or other healthcare practice owner, Tracy's methodology for strategic work allocation will help you stop playing every instrument in the orchestra and start conducting. Visit the show notes for your complimentary practice assessment strategy session and take the next step toward building the practice you envisioned. 

Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment 

Download the Time Leadership Delegation Tool 

Tracy’s Bio: 

Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated. 

Connect With Us: 

Be a Guest on the Show 

Thriving Practice Community 

Schedule Strategy Session with Tracy 

Tracy’s LinkedIn 

Business LinkedIn Page