'People want to hear views straight from the horse's mouth and they connect with presenters and listeners because it feels unscripted and authentic'

'Why would you not share it?' LBC's approach to getting people to listen and engage with audio on social media

The Journalism.co.uk editorial team brings you a weekly look at some of the latest innovations in digital journalism, and speaks to industry experts on how newsrooms are approaching key challenges and opportunities in the industry.

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'Why would you not share it?' LBC's approach to getting people to listen and engage with audio on social media

'Why would you not share it?' LBC's approach to getting people to listen and engage with audio on social media

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