Founder's Story

Why You Drink Without Realizing It: A Psychologist Explains the One Habit That Runs Your Life | Ep 282 with Laura Elorza


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Daniel and Laura Elorza explore the psychology behind unconscious habits, the rise of alcohol-free culture (especially among Gen Z), and how Unconscious Moderation (UM) is helping people transform their relationship with drinking by targeting the root cause—the unconscious mind. Drawing from her clinical practice, Laura explains how hypnotherapy, journaling, and movement create deep neurological shifts and why the 90-day framework is effective for breaking long-embedded behavioral loops.

Key Discussion Points

Laura begins by breaking down the surprising truth that drinking habits rarely have anything to do with alcohol. Instead, she explains how ninety-five percent of our patterns originate in the unconscious—the emotional wiring shaped by past experiences, coping mechanisms, and even micro-traumas we never realized were influencing us.

She outlines the three pillars inside the UM app:

  • Hypnotherapy to bypass resistance and reshape internal narratives

  • Journaling to access symbolic, unconscious language and slow down racing thoughts

  • Movement to shift brain chemistry and change emotional state through physical action

    Laura maps out the full 90-day journey, from awareness to conscious moderation to long-term reinforcement, and explains why most willpower-based approaches fail. She also demystifies the difference between guilt and shame, why shame attaches to identity, and how trauma—big or small—creates patterns we later misinterpret as “just how we are.”

    Daniel and Laura go deeper into habit psychology, the cultural shift in Gen Z around alcohol, the power of micro-wins, and why slowing down is essential for self-awareness. She also shares UM’s upcoming expansions, including a drink tracker, a guided journey for Dry January, and a new partnership with Masterclass to help users shift from doom-scrolling to intentional learning.

    Takeaways

    Listeners will learn that successful change has nothing to do with discipline and everything to do with awareness, emotional rewiring, and nervous-system alignment. Laura shows how small, consistent actions create lasting transformation, why trauma shapes habitual behavior, and how UM’s integrated approach helps people create identity-level change. Her insights highlight the importance of conscious decision-making, compassionate self-talk, and understanding the stories your unconscious mind has been running for years.

    Closing Thoughts

    Laura’s work is a reminder that most of what holds us back isn’t conscious—it’s inherited patterns, emotional shortcuts, and outdated coping strategies running on autopilot. Unconscious Moderation offers a new model that empowers people to rewire their inner world, create healthier habits, and choose how they want to feel rather than reacting from old programming. It’s a powerful pathway toward self-awareness, long-term change, and a more intentional life.


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