We don't talk a lot about branding within the MSP Marketing Edge. Normally when you talk about branding, people think of your logo and your website design and stuff like that.

Today I want to talk about a more important form of branding: your own personal branding. 

That's about influencing how people think about you based on what you put on LinkedIn, on your website, and what you talk about in real life. 

Your goal is to build a brand as THE local tech authority. Let's explore how to do that. 

Paul's 5 min Monday Motivation for 20th October 2025