For some reason one of the most controversial things in the channel is giving prices to prospects before you've spoken to them. Many MSPs say they can't do this before they've spoken to a prospect and yet prospects hate having to get in touch just to get a price. So they won't. For a long time best-selling author and marketing expert Marcus Sheridan (who wrote "Endless Customers") has recommended you put a price estimator into your website. I've now partnered with him on a new tool called MSP Price Guide. Here's why I believe you must put one of these on your website. And yes, there's a special deal on this for MSP Marketing Edge members.

Paul's 5 min Monday Motivation for 8th December 2025