This episode of The Art of Entrepreneurship is for anyone struggling to grow their business because they can’t seem to connect to the right audience. 

Ideal customer profiles (ICPs) are a crucial part of every company and yet so many companies try to either run without one or violate the boundaries set by an ICP. My marketing agency didn’t start growing as a company until we got picky about who our ideal client was (which seems really counterintuitive, but keep listening!). 

Stay tuned to understand what you need to include in your ICP and I’ll walk you through our ICP at Accelity so you can hear it in action.

If you like this episode, check out these resources.

• Podcast: Stop chasing your ideal customers: make them come to you w/ Jason Vana
• Podcast: Why you must fire crappy customers
• Podcast: How do you know if an employer, partner, or vendor relationship is right?

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