If you don't understand this about your customers, then you might as well spin a wheel to see if you'll sell or not.

I sell based off of the 10-80-10 theory, which helps me better understand my customers' decisions and why they do what they do.

I also sell based off of the understanding that customers need to know the desired outcome of a sales pitch, webinar, or product in order to feel comfortable.

In this video, I lay this framework out for you, so you can start empowering your customers and making money at the same time.