Why do some messages create real change… while others get ignored completely?

In this episode, Paul sits down with Collin Henderson to explore the psychology of influence, behavior change, and the role storytelling plays in shaping identity and action.

Together, they unpack why logic alone rarely changes behavior, how curiosity creates connection, and why empathy may be one of the most important leadership skills in modern life.

This conversation bridges personal growth, communication, sales, leadership, and human behavior through the lens of understanding people before trying to change them.

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