What makes a music festival in Mexico feel so different from one in the United States? This week on The What Podcast, Barry and Bryan talk with Ricardo Gómez from OCESA, the promoter behind Mexico City's massive Corona Capital Festival. Ricardo shares how Mexican festival culture compares to the U.S., from the unmatched passion of Mexican fans and the emotional connection they have with artists, to how sponsorships help keep ticket prices affordable without compromising the experience.

The conversation goes deep into the logistics of building a large-scale event in Mexico City, including lineup curation, routing challenges, and the economics of booking international headliners. For Bonnaroo and music festival fans alike, it's a fascinating behind-the-scenes look at how live music thrives south of the border, and what American festivals could learn from the energy, community, and creativity that define Mexico's biggest music festivals.

Listen to this week's episode here or watch it on YouTube. As always, subscribe to The What Podcast wherever you get podcasts for weekly updates on Bonnaroo and festival news!

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(00:00:00) Intro

(00:01:44) Interview with Ricardo Gómez of OCESA

(00:48:50) Wrap-up

(00:53:24) Outro

LINKS MENTIONED IN THIS EPISODE

CaveFest 2025: Exploring the Underground Magic of The Caverns

ticketmaster.com.mx

Enter our Bonnaroo 2026 ticket giveaway at thewhat.co/win! We've got two tickets to give away with a camping pass!

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The What Podcast theme: "Aquarius" by *repeat repeat, used with permission.

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