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Why You Should (Often) Pay More for Links
A high cost-per-link (CPL) isn’t a bad thing… if you have secondary KPIs attached to it. Most times, siloed SEOs come in only talking about the value of the links that they’re generating.
This thought process can lead you to significantly less results… even if the links end up costing you less money on a per outcome basis.
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By Siege Media
4.9
1616 ratings
A high cost-per-link (CPL) isn’t a bad thing… if you have secondary KPIs attached to it. Most times, siloed SEOs come in only talking about the value of the links that they’re generating.
This thought process can lead you to significantly less results… even if the links end up costing you less money on a per outcome basis.
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