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Ash and Kane discuss many of the things big podcasters do that you should avoid. The likes of Joe Rogan and Steven Bartlett are exceptions to the rule so listen in to this episode to learn what will not work for your podcast and what to do instead!

KEY TAKEAWAYS

• If you don’t already have a substantial audience, your podcast name needs to be very searchable.
• Your name should be 2-4 words and clearly showcase your podcast content.
• Podcasts that interview anyone and everyone, are too broad for most audiences. You need to focus on your niche.
• Very long episodes switch off audiences, even for big names with a big following.
• Ensure any ads and sponsorship are relevant to your audience.

BEST MOMENTS

"Don’t use a pun for your name or something funny”

“I probably listen to 1 in 6 of his episodes because they are so scattered”

“I’d love to see their consumption data”

“You’re wasting your time, your guests' time, no one's going to listen to it”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]