Ever seen someone pay way more for a product just because it has a logo on it? Yeah. That’s the power of a brand.

In this episode, I break down a TikTok moment that proves why people don’t buy products: they buy vibes. They buy identity. And they’ll pay 9x more for something that makes them feel something.

We’ll talk about:

• The difference between solving a problem vs selling a feeling
• Why two buyers can want the same thing but respond completely differently
• What you actually need to focus on to build a brand people choose - again and again

If your brand feels a bit...forgettable? Or you’ve been trying to stand out by being “different,” this episode will change your whole perspective.

Let’s build the brand your dream clients have been waiting for. ✨

Links & Resources:
💫 Want to work together? Check out how we can build your ‘meant-to-be’ brand → www.havenstudio.com.au/start-here
💌 Come hang out on Instagram → @havenstudioco
🎧 Share this episode with another founder who needs to hear it!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!