Did you know there’s a paradox of distinctive brand assets…where the most effective asset types are used least? Every founder is consumed by recognizable visual elements like logos or brand colors. But what about the strategic use of sound across touchpoints to create memorable emotional connections, improve recognition, and differentiate a brand? In today’s short form content era, strong sonic cues or fun jingles are grossly underutilized! Either way, visuals shouldn’t be the only part of your brand experience…especially within ingestible CPG categories where the other senses are even more influential.