Why Your Expertise Matters: Messaging To Be Known, Hired, And Paid

Why does expertise matter?  When I was asked this very question on a podcast, I was taken aback.  I thought, Duh, of course, expertise matters. Why wouldn't it?  I realize, however, that we live in a world with a strong anti-expert bias. It shows up in the most subtle ways like someone saying, “don't be an expert, be a human.” Experts are so often misunderstood and don’t do a great job of communicating why their expertise matters.   It can seem like learning from your peers is better than hiring an expert, but honestly, in some cases, that's a risky proposition.  Let's talk about why expertise matters and why I'm on a mission to make experts visible so that they can be known, hired, and paid exquisitely well for their expertise. In this episode you will hear: The misconceptions of what an "expert" is Two surprising qualities of an expert, that people aren’t talking about  Three reasons why expertise in business truly matters  How to step out of the “one-step-ahead crowd”