Today, I sat down with Prerna Malik, an AI strategist, sales expert, and conversion copywriter behind multiple seven-figure launches for clients like Pat Flynn, Amy Porterfield, and Copyhackers. Prerna is co-founder of Content Bistro (soon to be Profitably Yours), and she blends AI, buyer psychology, and conversion science to help entrepreneurs build people-first, profit-rich sales systems.

This conversation is a masterclass in using AI intentionally and keeping the "you" in your business.

In this episode, you'll discover:

• The two things Prerna will never let AI do—and why her boundaries might surprise you (especially if you think AI can do "everything")
• How to know if your AI output is actually good enough to send—hint: it's not about the tool, it's about what you know before you hit generate
• Why people are paying more for certain kinds of tools right now—and what that means for how you position your expertise in an AI-saturated market
• The sneaky way Prerna stress-tests her copy before it goes live—and how it's saved launches from flopping
• The question every entrepreneur needs to ask before using AI for anything—because "faster" doesn't always mean "better"
• Why some clients are still paying full price for human-written copy—and what that tells us about where this is all heading
• The one thing that makes an AI tool worth buying—and it's not the tech itself

>>CONNECT WITH PRERNA<<

• Free Skeptic Buyer Bot: https://contentbistro.com/skeptic
• Claude for Conversions Workshop (recorded): https://contentbistro.com/claude

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