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Andi flies solo this episode to share why YouTube has been her go-to social media platform for the past two years — and why she thinks it should be on every quilting business owner's radar. From the nuts and bolts of monetization requirements to the surprising longevity of a single well-timed video, she breaks down what's actually working for her channel. She also gets real about viral content, keyword strategy, and why chasing trends is a trap. 

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Chapters:

00:00 – Our new podcast format 

01:15 – YouTube as a primary social media strategy 

02:30 – The case for live streaming (and why authenticity wins) 

04:45 – Building community through live chat 

05:42 – YouTube monetization explained

07:45 – Content ideas: quilt-alongs and "Stitch Story" videos 

08:04 – Why 8+ minute videos matter for ad revenue

12:39 – Viral videos: luck, trends, and Andi's first viral moment 

15:18 – Andi's biggest earner: the strip set video 

19:10 – Resources: Join the fun in our Discord community

Need some more help starting a YouTube channel?

Grab the No-Fear Filming Checklist here.

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Co-Hosts:

Tori McElwain @heytori.tech & https://www.heytori.tech/

Andi Stanfield @truebluequilts & https://truebluequilts.com/ 

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