Wicked: For Good hit the big screen this weekend, and our dynamic duo are tackling the box office, audience, and marketing opportunities for Part Two in-depth.

How did it shape up against Wicked Part One? How has the audience evolved? And how can exhibitors drive further repeat visitation to keep the momentum? We're answering all the burning questions and more this week on Behind the Screens.

Topics and times:

• Wicked: For Good opening weekend - 0:14
• Wicked: For Good global box office breakdown - 1:31
• Wicked: For Good in-depth audience analysis - 3:34
• Wicked: For Good audience and critical reception - 5:51
• Marketing opportunities for Wicked: For Good - 7:29
• Zootopia 2 pre-sales and audience comparisons - 8:22
• Next week - 12:54

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