“If they make the cherry on top, it's great,” observes Timothy Truelove of Wildix, noting how some companies throw in a “free” phone, but, pile in high list prices on supposedly ‘free’ gear by folding it into other recurring charges. In this podcast, Truelove outlines how Wildix maintains a very transparent relationship with their partners, who in turn can manage their customer relationships in a straightforward and effective way. At the heart of this approach is enabling the dealers to keep it simple and effective with their customers. We discuss conversion of customers from CapEx to OpEx to create returning revenue, nurturing clients through vertical products, like x-hoppers and x-bees, the movement from PBX to Customer Communication Platforms like x-bees and/or the coming launch of WMS 7 in 2023. As some of the legacy companies in the market pass through restructuring and other major changes, Truelove sees Wildix as a place where partners can offer their customers a modern, high margin path to migration with stability. Truelove urges partners to look to the future and see that every contract signed can mean income now and equity later.
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