Since large language model chatbots hit the scene a few years ago, there’s been a lot of speculation about which jobs they might disrupt most. A lot of bets were on customer service. And recent data show they are becoming more common in the space. A Salesforce survey found a 42% increase in the share of shoppers who turned to AI-powered chatbots for customer service during the 2024 holiday shopping season compared to the previous year. But as AI becomes more powerful and more human-like, will AI voice agents become the norm, even for those more complicated customer cases now handled by human agents? The BBC’s Elizabeth Hotson looked into what a future of synthetic customer service might look like.