Since leaving Eleven Madison Park, the New York City fine dining restaurant he led to worldwide renown, nearly five years ago, Will Guidara has evangelized "unreasonable hospitality," or, as he defines it, the art of giving people more than they expect. As a professional speaker, he's managed to apply principles of running a successful and hospitable restaurant to other industries, from lawn care to insurance. In this episode, we tackle some big questions about the future of restaurants, including technology's role in hospitality. Plus, Will shares the ideas behind two of his newest projects, the annual Welcome Conference (returning to New York in September!), and his twice-monthly newsletter, Pre-Meal.

Music provided by Heywood Rex.