The Simmer

Chef, founder, and industry leader Aaron Noveshen helms San Francisco Bay Area’s Starbird, a chicken concept. Starbird debuted eight years ago hoping to “completely disrupt fast food,” per Noveshen. During that time, the brand has grown quickly, embraced most of the industry’s tech-forward growth tactics — including ghost kitchens, which he still talks about favorably! 

On this episode, Noveshen describes the Starbird’s evolution while sharing much of what he’s learned leading a fast-moving, forward-thinking restaurant brand born in the country’s tech epicenter. (Plus, a major QR code-adjacent gripe from Brandon.)

Robert Sietsema has been reviewing restaurants for over 30 years, and he has some thoughts. Specifically, in this episode, he has thoughts about QR code menus (absolutely not), reservations platforms (fine but he'd rather avoid), and social media ("It's putting me out of business."). Plus, Brandon and Kristen hang out in New York and make the restaurant technology introduction of the year.

Dig, formerly Dig Inn, is an East Coast-based chain selling its plates, sandwiches, sides, and salads at 33 locations. CEO Tracy Kim joined Dig nearly three years ago and spent the past year-and-a-half in the top role. In this episode, we talk business growth, marketing, positioning, and, yes, kiosks for a growing brand with big plans for the future. 

Reservations are having a moment. So when the biggest player in the game makes big changes to its platform, the industry pays attention. Debby Soo assumed the top role at OpenTable in the summer of 2020, when restaurants were reeling from the sudden onset of the pandemic that changed their business forever. In this episode, we talk about the changes Soo and her exec team have made at OpenTable, working to win back the best restaurants in the country (and abroad) and push a decades-old restaurant technology company into the future. 

What happens when you apply a startup-esque growth mindset, scale, and principles to restaurants? For Gregg Majewski, CEO of Craveworthy Brands, it means near immediate results. Majewski describes Craveworthy as a “restaurant platform company,” not a restaurant group, that gives brands tools and systems to scale, fast. It scaled from zero to 200 restaurants, and zero to $200 million in systemwide sales in roughly 18 months. And it’s on a buying spree, recently acquiring Hot Chicken Takeover, taim Mediterranean Kitchen, and Sigri Indian BBQ. Craveworthy has 500 restaurants in development and an ambitious goal of becoming a billion-dollar company in the first five years. In this episode, Majewski explains how this approach could change how large restaurant brands thrive.

It's been a busy few weeks in the reservations business. Over the summer, American Express, which already owns Resy, announced a $400 million acquisition of rival booking service Tock. A few weeks later, OpenTable shared its own big news, a deal with Visa to grant cardholders special access to restaurants. In this extra spicy episode, Tock CEO Matt Tucker wastes no time punching up at his biggest competitor. (After the interview was recorded, both OpenTable and Visa declined to comment on the specifics of their partnership or Tucker's comments.) He also goes deep on all things reservations, including the bots and brokers causing headaches for everyone. 

Nancy Luna is a veteran restaurant industry reporter and writer. She's covered restaurants in some capacity for over two decades for outlets including The Orange County Register, Nation's Restaurant News, and Business Insider. Starting as a blogger on MySpace (!!) during her local newspaper days, Nancy has carved out a niche that's served her as a journalist for decades. On this special summer vacation episode of The Simmer, we talk media, PR, conferences and more.

What's the future of full service restaurants? It's easy to get caught up in growth and scale, but in this industry segment, customer experience *really* matters. Chip Wade took the reins at Union Square Hospitality Group from its storied founder, Danny Meyer. In this episode, we talk about how Wade will move USHG into a new era, including HQ+, the company's new training program for business leaders across industries.

In January, Owner.com announced a $33 million Series B round of funding, mainly from existing investors. According to Owner.com CRO Kyle Norton, it’s in service of helping mom-and-pop restaurants increase direct online sales. In this episode we talk about how restaurants can find and retain online customers, the evolution of restaurant discovery, and why working within narrow constraints — a particular customer set and limited customization options — is Owner’s winning strategy.

It's been almost 19 years since Olo's first customer, its founder's grandmother, placed a restaurant order via text message. In that time, tech has changed — a lot! Still, on average, just one out of every six restaurant orders comes through digital channels. In this episode, Noah Glass, known as one of the earliest restaurant technology operatives, describes this evolution and what he sees coming after nearly two decades leading Olo. Also discussed: endless shrimp, negronis, and Dollaritas. Cheers!

Music provided by Heywood Rex.