The year was 1996 and Taco Bell made a bold move to purchase one of the nation's most iconic symbols of freedom all in the name of publicity. Ring a bell?

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How did one big tobacco company convince women in the 1920s that they should start smoking when it was not only seen as socially unacceptable but also illegal? This PR stunt is one that went down in history books.

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What happens when a super-famous A-list actor who also happens to be an insanely talented marketer buys a relatively unknown gin brand? Ryan Reynolds does not disappoint in his insane antics for Aviation Gin.

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South Dakota's progressive and edgy Governor launches a bold campaign that immediately sparks a social media firestorm.

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What happens when two co-founders of the largest identity theft protection company come up with the crazy idea to share the CEO's social security number and invite hackers to steal his identity?

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