Heidi J. Ellsworth, RCS President, sits down with General Coatings CEO Will Lorenz to talk how they are bringing new solutions to the market and particularly the HOA market.  With high demand from consumers for not only solutions to the material and labor shortages but also progressive solutions for energy and cost savings.  The combination of spray foam insulation and high-performance coatings has created a strong market for contractors to offer solutions around energy savings, solar and environmental solutions.  Will shares what is happening and how to incorporate these solutions in your business.

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