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In this episode of Ops Cast by MarketingOps.com (powered by The MO Pros), hosts Michael Hartmann, Mike Rizzo, and Naomi Liu delve into one of the most discussed shifts in B2B marketing and revenue operations: the evolving roles of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs).

In this episode, you’ll learn:

• Why the traditional MQL model may be falling short and where MQAs step in.
• How to realign marketing and sales around shared intent signals.
• Common pitfalls when transitioning from MQLs to MQAs (and how to avoid them).
• Practical advice on shifting measurement frameworks to reflect real buyer behavior.

To unpack this timely topic, they’re joined by two accomplished leaders in RevOps and marketing strategy:

• Andrea Frazier, Senior Revenue Operations Technical Consultant, is known for her expertise in building scalable systems and aligning sales, marketing, and data. What makes her presence special on this podcast is that she will be a part of the Mopsapalooza as a speaker.
  
  
• Jessica Fewless, VP of Marketing and Partnerships, has deep experience in ABM, demand gen, and full-funnel program strategy.

Together, they challenge long-standing definitions of buying intent and discuss how teams can evolve from lead-focused metrics to account-based signals that drive more aligned, strategic growth.

Tune in now, because whether you're in Marketing Ops, RevOps, or Demand Gen, this episode offers an expert-led perspective on what it means to qualify, measure, and act on intent in today’s B2B environment.

Check out our complete toolkit for helping you move from MQLs to MQAs!

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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