Over the past twelve years, Will has worked with seven different billion-dollar banking and securities companies. During that time, he witnessed long-time industry incumbents lose market share to FinTech unicorns, as products democratized access to financial markets and minted millions of new investors overnight. Will felt that the industry had prioritized access over education, and in the process failed to appropriately equip new investors with the knowledge to succeed. Will built Stack to teach the youngest generation foundational finance principles so that they could build habits that last a lifetime. By leveraging the zeitgeist of digital assets and web3, Will (via Stack) wants to make learning about finance fun, social, and rewarding.