Ipsos poll: 50% of people don’t know what Sir Keir Starmer stands for. Who is in the lead ahead of the next general election? Will the public decide ‘better the devil we don’t know’? Keiran Pedley, Director of Politics at Ipsos UK discusses their latest poll results, and how Keir Starmer compares with Rishi Sunak. In this episode:

• Does it matter that 50% of people don’t know what Keir Starmer stands for?
• Starmer Vs Sunak: Who’s in front?
• How many of Labour’s shadow cabinet members could voters name?
• Could Labour’s lead on key issues win them the election?
• What does Keir Starmer need to do to become Prime Minister?

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