The race to coin new words and phrases is on — on TikTok. They range from “first time cool syndrome,” to “the weekend effect,” and “dinner and couch” friend. Keeping track of all this can feel like a wild goose chase, to use an expression credited to William Shakespeare, who introduced countless words and phrases to the English language. But unlike the Bard’s phrases, TikTok slang doesn’t seem to have much staying power. Marketplace’s Lily Jamali spoke with Rebecca Jennings, senior correspondent for Vox, on the TikTok “trendbait,” as she calls it — terms invented by content creators who seem like they’re trying a little too hard — and what’s driving it all.