Lee-Ann joins Michael to discuss her role as an Affiliate marketer and how it effects the iGaming, DFS, and Sports betting space.
Many publishers live on the affiliate marketing model to make sure that they can drive revenue for the gaming companies and themselves. Through this conversation we start to understand where everyone fits in this model. The gaming companies get a new customers, the publishers get a kick back, and the customers get a discount to try out a new product. This win-win-win method is what keeps many gaming companies and publishers afloat.
We also discuss influencer marketing and how it was the next iteration of affiliate marketing. Essentially, someone say why they like a product, their fan base is interested in trying that product, they use the influencers discount code, and the company gets a new customer!
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