DraftKings expands their operations and marketing spend as more states legalize sports gambling. https://edge.winmo.com/hubnews/articles/32014

Also, Winmo’s Content Marketing Manager Samantha Stallard offers a preview of an upcoming Winmo article with predictions of sales prospecting trends for 2021.

Magnolia Market hires their first Chief Brand Officer and invests in a major expansion of their physical presence at their home location. https://edge.winmo.com/hubnews/articles/31983

Also, Under Armour prepares a major campaign as they launch a new Stephen Curry collection made to look as good as it feels. https://edge.winmo.com/hubnews/articles/31990

Dickey’s Barbecue names a new CMO as they increase their digital ad spending and set their eyes toward international expansion. https://edge.winmo.com/hubnews/articles/31971

Also, Motel 6 tries to keep the light on through the pandemic, even as they put some distance between themselves and their former creative AOR. https://edge.winmo.com/hubnews/articles/31975

Checkers will soon start working with a new media AOR as they continue adjusting to the pandemic and begin offering some significant new menu items. https://edge.winmo.com/hubnews/articles/31973

Also, after going a year without one, Credit Sesame hires a new head of marketing as they make major acquisitions, with international ambitions. https://edge.winmo.com/hubnews/articles/31969

Petco prepares for an IPO as they select a new creative AOR and step up to meet the challenge of ever-stiffer competition. https://edge.winmo.com/hubnews/articles/31962

Also, Old Spice launches a major social media campaign to promote the brand and help launch some new products, with some impressive prizes up for grabs. https://edge.winmo.com/hubnews/articles/31960

Bonus Article: “Why do Axe and Other Men’s Body Washes Smell That Way?” https://www.theatlantic.com/health/archive/2018/12/scent-of-a-man/577081/

Merrell walks a new path to celebrate “Go Take a Hike” day with a clever campaign to promote walking to close-by places. https://edge.winmo.com/hubnews/articles/31910

Also, the dating app Bumble gets acquired, hires a new Chief Brand Officer to round out their marketing team, and makes preparations for an IPO. https://edge.winmo.com/hubnews/articles/31904

The Jones Soda Company hires a new President, who undertakes a huge shake-up in the company’s marketing strategy, with impressive results. https://edge.winmo.com/hubnews/articles/31883

Also, the sandwich shop Potbelly tests the digital advertising waters as they look for ways to escape their dependence on central business district locations. https://edge.winmo.com/hubnews/articles/31882

Bonus: We Love BuHi Guide to Buford Highway https://www.welovebuhi.org/shuffle/

Lululemon makes significant new investments in ad spending as they hire a new creative AOR and push an international expansion. https://edge.winmo.com/hubnews/articles/31871

Also, Party City beats their expected earnings and continues their focus on digital channels to survive through post-Halloween, intra-pandemic times. https://edge.winmo.com/hubnews/articles/31874

Guitar Center makes big plans for a major digital ad spending increase for the holiday season to make up for heavy in-store sales losses. https://edge.winmo.com/hubnews/articles/31862

Also, VF Corporation acquires the downtown New York City street wear fasion company Supreme in a multi-billion dollar deal. https://edge.winmo.com/hubnews/articles/31861

Heineken makes a big move to consolidate all their creative work to a new agency under the Publicis umbrella. https://edge.winmo.com/hubnews/articles/31843

Also, LifeScan, makers of high-tech glucose monitoring products, hires a new CMO to help develop new partnerships and build greater brand awareness of their OneTouch brand. https://edge.winmo.com/hubnews/articles/31845