In this episode, we learn from a cognitive neuroscientist who works with business owners how to avoid disasters based on their own cognitive biases. We cover common errors and how to mitigate them when it comes to formulating bids, strategic planning, setting quarterly goals, and avoiding common errors when performing a SWOT (Strengths Weaknesses Opportunities Threats) analysis.
Dr. Gleb Tsipursky, from Disaster Avoidance Experts, is the author of a new book, "Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters" (https://www.amazon.com/gp/product/1632651629/ref=dbs_a_def_rwt_bibl_vppi_i0), has been interviewed on ABC, NBC, and CBS, and has written numerous scholarly and mainstream mainstream articles in, among others, Inc.com, Scientific American, and Psychology Today.
You can learn more about Dr. Tsipursky's coaching consulting, as well as access many of his articles on his website, www.DisasterAvoidanceExperts.com/.