In this episode, our guest, Michael Meyer, founder and CEO of Haverdale.com, a technical apparel company, shares key factors one must consider, some surprising, in establishing a new brand, including name, url, logo, and design. He also shares with us the key to successfully manufacturing in China.
This is the first episode of Win Win - An Entrepreneurial Community. The podcast had a different name when this was initially recorded, please forgive the reference to the old name.