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Win Win - An Entrepreneurial Community
Win Win - An Entrepreneurial Community episodes
- 160 - “Nice Guy” With an Underperforming Team - Laura GranatoIs being a "nice guy" completely incompatible with having a great team?Our guest in this episode, Laura Granato is a Fractional COO / Integrator, has served as Integrator for numerous organizations, including Wolf’s Edge Integrators itself (www.WolfsEdgeIntegrators.com), and has over 10 years in the franchising industry.Laura explains what happens to people who are "too nice" who end up having a terrible team and bad morale. She teaches how to have an excellent team while staying true to your values. And she shares examples and stories of other business owners who've done it so you know there's hope!Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.26 min
- 159 - Stop Checklist Marketing - Cristoph TrappeSo many have a website, post on social media like LinkedIn, or do blogs because we know we're "supposed to." Our guest today shows how to turn your marketing from "happening" to "performing." How to make it ENGAGING.In this episode, learn from Cristoph Trappe (www.ChristophTrappe.com), Director of Content Strategy at Growgetter, a digital performance marketing firm. he has been head of content marketing at multiple companies, and is the host of the Business Storytelling Show on DBTV.Cristoph teaches what "performance marketing" is (listen to this episode if you have heard this term but don't yet fully understand what it is!), teaches how the fundamentals for every piece of writing or content you put out, and explains what it means to “share unique stories efficiently to reach prospects and retain existing customers.”Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.29 min
- 158 - Concretize Your Vision - Elie GoldringStop dreaming and start concretizing.Our guest in today's episode, Elie Goldring, shows how you can concretize your vision and then achieve it after sharing where he went wrong in the past. He teaches how he went from only having ephemeral dreams for his business, his life, his nonprofit organization, and the company where he works, to creating a concrete vision and then testing every decision, idea, and request he gets from others against his Vision.Elie Goldring is a Professional EOS Implementer (www.EOSWorldwide.com/Elie-Goldring), Executive Director of Business Development at the Culinary Depot, and is the founder of the HOPE Organization in Lakewood, NJ, which is dedicated to helping families in crisis.Elie shares the three main tools he recommends using to get and keep your vision concrete and not "dreamlike." Listen or watch to get the details!Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.33 min
- 157 - Blueprint for Integrating AI into Your Business - Chris WilkeEveryone's buzzing about AI but most of us are too busy running our businesses to take out what feels like the massive amount of time necessary to figure out how to use it, much less actually implement it.Our guest in this episode, the first in a 2-part series on using AI in business, teaches the 7-step framework he developed on how to integrate AI into your business: Educate; Define; Pilot; Evaluate; Operationalize; Scale; and Governance.Chris Wilke (www.ChrisWilke.net) is the founder and leader of multiple SaaS companies and he serves clients as a fractional Chief Product Officer and AI implementation consultant.Chris shares real use-cases from his own and other people's small and midsize businesses so you can get a clear idea of how AI can be a tool you can use to achieve your business goals faster and more effectively.Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.30 min
- 156 - Finding Use Cases for AI - Jeff RobertsLearn how to find use-cases for AI in your organization. What are the home runs? The base hits? How can you find use-cases that are a 600-700% ROI on the investment in setting it up?Jeff Roberts, a CIO with decades of experience, is the founder and CEO of Innovation Vista (www.InnovationVista.com), an IT consulting and Fractional CIO firm.Jeff shares personal examples and stories of how he's looked at various businesses' various functions to determine which ones represent a use-case for using AI to multiply their efficacy and productivity.In this episode, learn the process Jeff uses to analyze business functions and determine which ones are candidates to speed up or multiply using AI.Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.40 min
- 155 - Negotiating for Life - Chris VossIn this episode, Chris Voss teaches how what we in the small and midsize business world think about negotiation is wrong.The truth is we're negotiating when we're rolling out a new system employees need to use, when working with our leadership team, and even, as Chris points out in his book, when we're putting a child to bed at his or her bedtime.Chris Voss is the author of the NYT and WSJ bestseller, Never Split the Difference: Negotiating As If Your Life Depended On It (https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/), spent 24 years at the FBI, where he was the lead international kidnapping negotiator, and is the CEO, Founder, and an Instructor at the Black Swan Group (www.BlackSwanLTD.com).The best way for most people who want to get better at negotiation in life who need deeper training than simply reading the book, but who can't afford the high-ticket Black Swan private trainings, is by joining Chris's Black Swan Network group coaching program on the Fireside Chat platform: https://firesidechat.com/blackswannetwork.When most of us think of negotiation, it conjures up images of big boardrooms and tense, stressful demands and counter-demands. We think it is relevant only for the big corporate world or for high-stakes deals we don't usually have to deal with.In this episode, Chris teaches several key negotiation techniques, what to stay away from and what you need, and shares stories from the business, personal, and the hostage negotiation world.Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.35 min
- 154 - Easier to Win Back Than Get New Customers - Dan PfisterWhat makes winning back former customers better than winning new customers?Dan Pfister is the founder at WinBack Labs (www.WinBackLabs.com), which helps clients win back lost customers, and is the host of the WinBack Marketing Podcast.What’s the difference between selling to new customers/clients and selling to ones you've already served in the past in terms of conversion rate, conversion speed, qualification of leads, cost, up-selling/cross-selling?Dan teaches (in great detail!) how to execute a "win back" campaign, why so many of us are hesitant to focus on this, and shares stories of his own clients who have done "win back" campaigns and what happened.Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.29 min
- 153 - Finding & Keeping Gen Z Talent - Anthony OnestoWe often take digs at Gen Z'ers, but the reality is that they're the future workforce in our businesses. How real are the differences between Gen Z employees and Millennials? Is it a cultural talking point just to create conversation or a real observable pattern of differences?In this episode, Anthony Onesto (www.AnthonyOnesto.com), Chief People Officer at Suzy, a consumer insights research platform and author of The New Employee Contract - How to Find, Keep and Elevate Gen Z Talent (https://www.amazon.com/New-Employee-Contract-Elevate-Talent/dp/1484280539/), teaches us how to find and retain Gen Z talent.Anthony teaches why is it important to think about how to find and keep Gen Z team members, the unique traits or differences of Gen Z relative to Millennials, how the employee contract has to be redefined, and some of the things we need to think about doing differently when it comes to attracting and retaining Gen Z team members.Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.32 min
- 152 - The Urgency Trap - Dr. Jean OurslerWhat's the "Urgency Trap?" It feels impossible to focus on what's important when what's urgent always steals your time and energy.In this episode of the Win Win Podcast, Dr. Jean Oursler, author of “Give up Goals and Results are Yours” (https://www.amazon.com/Give-Goals-Results-Are-Yours/dp/1945853212) and Professional EOS Implementer (www.eosworldwide.com/DrJean-Oursler) teaches how “dealing with the urgent kill your business."But she doesn't stop there. Listen or watch to learn how you can break out of the endless cycle of: dysfunctional processes -> emergencies -> fire drill -> more dysfunctional processes.Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.25 min
- 151 - Pulse on Your Prospects - Angela PointonIt could be you're spending time and money on content marketing, blog posts, social media, or videos that don't work because you're out of touch with what your target customers or clients are actually interested in.Our guest today is Angela Pointon, the President and CEO of the 11 Out of 11 (www.11outof11.com) marketing agency, and author of Stop Blending In: The 7 Steps for Achieving Thought-Leader Status and Standing Out in Your Field (https://www.amazon.com/Stop-Blending-Achieving-Thought-Leader-Standing/dp/1695470060/).In this episode Angela teaches how people who do content marketing successfully take their customers' pulse and use that knowledge to create an effective content marketing campaign.She also teaches how to approach content marketing when you're in a relatively niche field where your potential customers or clients often aren't even aware that your solution or product exists, so they don't know to search for it. What do you do then??Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.32 min
About Win Win - An Entrepreneurial Community
From the publisher's feed
Win Win - An Entrepreneurial Community is where successful entrepreneurs share how they accomplish the tricky parts of growing their business so everyone in the community (that’s you!) can do the same. Topics range from how to hire good people in a scalable way, branding, marketing, baking your values and culture into the whole team, to learning how to scale the business. Whether your business is a startup or multi-million dollar business, our host and guests teach tools you can use in every episode.
Your host is Ben Wolf, a native Nashvillian currently living in Long Island, NY. Ben practiced industrial real estate brokerage and then went on to go to law school at night and practice as a corporate restructuring and bankruptcy attorney for five years in New York City. He then joined a visionary entrepreneur to help him create a mission-driven, technology powered healthcare startup in the home care space. Using the principles and tools of the Entrepreneurial Operating System (EOS®), he was the company’s Chief Development Officer, building up the majority of its operational divisions and leading a variety of projects until, after three years, it was the largest and fastest growing organization of its type in the State.
Now, as Chief Integration Officer at Wolf’s Edge Consulting, Ben liberates founders of entrepreneurial businesses (“trapped Visionaries”) to help them return to the parts of the business they love while executing on their vision using EOS tools. You can read more about that at www.wolfsedgeintegrators.com.
The Win Win podcast creates a venue where successful entrepreneurs can pay it forward by sharing actionable information, tools, and knowledge that other members of the entrepreneurial community can immediately put into action in their own businesses.