You know your mission and values in your head but you can't seem to imbibe those cultural values to your people. Maybe there's some major change you need your people's buy-in on. In this episode, learn how to be heard (without screaming).

Our guest, Brenda Viola, is a presentation and communication coach and speaker (www.BrendaViola.com) who has over 20 years collective background in marketing and communications leadership, as a news anchor / reporter, and as a municipal Information Officer. She's also the author of The Public Servants’ Survival Guide: 10 Keys to Reclaim Your Joy in Work and Life While Doing What You Love (https://www.amazon.com/Public-Servants-Survival-Guide-Reclaim/dp/B0C95HDXMF).

In this short interview, you'll hear stories of other business owners who've made their communication more effective, personally learn how to communicate more effectively, learn several cool techniques to be heard, and how to handle people's challenges and questions with grace and without taking it personally. 

 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.

Startups have a challenge getting experienced executives since they’re short on money and short time to become profitable because of investor expectations.

Experienced executives nearing retirement but not ready for it yet want to make a difference but few can pay what they’re worth.

Jay Kingley joins us in this episode to share a novel and extremely interesting solution to these two challenges. Both startup founders needing high-caliber talent they can't afford and Fractional Leaders who love building companies will find this conversation extremely enlightening.

Jay is the founder of CEO of Maven (www.ReferabilityMaven.com), which provides business advisory and BD coaching for fractional executives, is a past guest on the show related to BD coaching.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.

Is organic growth or franchising the right way for you to scale your business? Should you seek investors or lenders to grow? What other alternatives are there?

Our guest in this episode, Lori Karpman, teaches the answers to these questions. She is the founder of Lori Karpman and Company (www.LoriKarpman.com), through which she is a consultant for both franchisors, among other areas of expertise like copywriting. Lori has been a franchisor herself twice, as well as the Master Franchisee of Pizza Hut for 9 years in Quebec.

Lori discusses which kind of businesses are best suited to growth through franchising, how to tell when the right time is for franchise growth, and how and why franchising is best viewed as a type of financing.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.

Running your business is far harder than it has to be if you don't practice "mental fitness." Our guest in this episode will show you how to live like you just survived a crisis.

Michael Burke is a coach through his company, Live Bold Coaching (www.MichaelBurkeCoaching.com) and is the author of Waiting to Die, Running to Live (https://www.amazon.com/Waiting-Running-Michael-Patrick-Burke/dp/0984765638/).

Michael shares how the presumably terminal disease he was diagnosed with as a child affected his life and his entrepreneurial journey.

He teaches principles of mental fitness, a technique you can do right now to switch your mental state, and tools you can incorporate into your life and the main concept you can take away from the 7-week PQ training taken by so many business owners and leaders.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.

Is having "A-Players" inconsistent with having a happy team? No way. Meny Hoffman, CEO of marketing firm, Ptex Group (www.PtexGroup.com), has been building both for over two decades.

Meny, who is also the host of the Let's Talk Business podcast, shares what he and his team have done to make their culture positive and a place where people are excited to work.

Relatedly (and not contradictory to have A-Players), he shares how they have developed a positive culture where people feel a sense of belonging and where they believe in what they are all doing together.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.

One of the main things many of the business owners I meet complain about is their culture. Their people lack buy-in. Our guest today developed what he calls the BITE7 and systematic approach to making your buy-in, inclusion, and trust excellent.

Walt Brown (www.BITE7.com) is an Expert EOS Implementer, the mentor to other Expert EOS Implementers, is a founder of BITE, and is the author of The Patient Organization (https://www.amazon.com/Patient-Organization-Attracting-Engaging-Empowering/dp/B07M984V3M), Death of the Org Chart, and the forthcoming book which will be published by Ben Bella, Attract or Repel.

Walt shares the BITE7 assessment so you can ask yourself the questions, and teaches several tools business owners can use to majorly up-level their buy-in, inclusion, trust, and engagement.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.

What's holding many women business owners back? Kim Boudreau Smith, our guest today, leverages her decades in business leadership and now coaching and teaching to answer this question and teaches where perfectionism fits into it and what women who aren't reaching their potential can do.

Kim is a coach and speaker for ambitious women and you can learn more about her at: www.KimBSmith.com.

Some criticize a lot of the thought leadership for women as trying to get women to adopt more masculine qualities. But Kim explains what it means to “drop the ‘shoulder-padded’ masculine-driven stance and embrace bold feminine leadership.”

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.

Most people dismiss the idea of telephone prospecting in a world of digital marketing, email, PPC, and social media. But in the right applications, it's much more powerful and can have a much higher ROI for your business.

Our guest in this episode is David Hill (www.DavidIHill.com), a sales and marketing trainer, particularly for the real estate industry. He is the host of the Path to Mastery Podcast and is the Head of Sales at Be Inclusive Now.

David teaches who should think about implementing a telephone prospecting strategy, who it works for, who it doesn't work for, and how to do it effectively.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.

Executive Assistants: How do you know when you need one? How do you know when you deserve one? When is the right time?

Our guests in this episode, Steven Neuner and Ryan Cassin are partners at Superpowers (www.SuperPowersHQ.com), an executive assistant firm that helps entrepreneurs achieve new levels of freedom and growth.

Steven Neuner, among many other things, is also my own coach at Strategic Coach for over two years and Ryan Cassin is the Managing Partner of Here Companies, which has a portfolio of single-family homes for lease in the Dallas area.

Steven and Ryan paint a picture of what an entrepreneur's life looks like and what they are freed up to do when they have a great EA. (Hint: it's not just email and calendar management.) (Further Hint: It improves your relationships and personal life too, not just business.) They help illustrate the range of what becomes possible with the right assistant.

They also teach not only how to know when you need or should get an assistant, but how to find and start delegating effectively when you find someone.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.

The biggest challenge service-based businesses have is lead generation. Learn a novel approach your competitors aren't taking in less than 30 minutes in this episode.

Josh Elledge, our guest, is the founder and CEO of Up My Influence (https://upmyinfluence.com/), which helps agencies, consultants, and B2B service providers with a different kind of lead generation based on platform and generosity.

Josh Elledge's "platform and generosity" method is quite interesting because he not only implements it for clients, but uses it to attract clients to him. It's so fascinating because it truly does make you stand out from the crowd.

Josh lays out the whole thing and teaches you how to do it yourself. So listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.