Yes, yes – I’m sure that we’ve all at least heard of the book “Getting  To Yes” and with a little luck a number of us have actually read it. The  gist of the book is that you can use your negotiation styles and  negotiating techniques to negotiate better deals if you can find a way  to create a deal that benefits both parties. 

This “win-win” deal  is highly desirable, but at times it can appear to be very hard to  achieve. 

As negotiators, what we need are some tips for our next  negotiation that will show us how we can make win-win work for us.