We’ve hosted webinars for years and learned a few lessons along the way! In Episode 7, we talked about testing webinars as a part of your marketing strategy and received some follow-up questions. In this episode, we’ll answer your biggest questions by sharing pitfalls for you to avoid when hosting your next webinar. Trust us, this WILL make the process 10x easier! 

Marketers are not website developers or designers, but we are often responsible for managing and updating a company website. So, how do you get started? What actions do you need to take? Our team has redesigned countless websites and are sharing 10 steps for making the redesign process easier. We’re here to help you avoid time-consuming and expensive mistakes that we learned the hard way.

Think it's impossible to host a webinar in less than a week? Yeah, we did too! Our manager (hi Kyle!) told us we needed to host a webinar in 5 days. Build a webinar and get registrations by next week? We thought he was insane. Fast forward 4 years, now webinars are a critical part of our marketing strategy. Webinars allow you to identify leads, connect with prospects, and increase brand awareness. However, the idea of building a webinar can feel daunting if you don't know where to start. We'll walk you through our process and provide you with a tip or two, whether you're building your first one or if you've hosted hundreds.  

Are you a part of a badass marketing team?! Do you need to build trust and communication among your team members? Do you need more cohesiveness and collaboration when it comes to your team goals? Then an offsite meeting might be a good solution for you. Listen as we dive into what an offsite meeting is and how to structure an offsite so your marketing team can: 1.) Strengthen and grow personally and professionally, and 2.) Set effective team goals. Badass-ness is right around the corner for you, can you feel it? 

Content continues to be king, but often that means creating A LOT of content. How do you keep up with the endless pressure to create blogs, whitepapers, videos, social media posts and more?! The Wine & Whiteboards team has stumbled upon a content marketing process that has saved us time and energy, and has produced results! Did we mention that we actually have a backlog of content now? We want to walk you through the process so you can develop your own sustainable content cycle that generates leads, positions you as a thought leader, and most of all, makes you look like a content marketing queen! 

We believe a successful marketing team is made up of different styles and personalities. Understanding the unique traits of those personalities can lead to greater levels of empathy, communication, collaboration and ultimately success. We'll share our favorite ‘go-to” personality test, our team’s personality types (along with some entertaining stories), and how we've leveraged the test to work more efficiently together and strengthen our marketing team. 

In this episode, we'll dive into the process of planning a stellar tradeshow booth that is sure to catch the eye of attendees and boost your lead generation. We'll focus on the key elements of an expo booth that boosts attendee engagement, stands out from other exhibitors and lets you walk away from an event knowing you hit your goals. 

Our team had the opportunity to attend Create & Cultivate back in February. It's rare that we actually get to enjoy events from an attendee's perspective so grab a glass of wine and we'll share all of our takeaways of things 'to-do' for your event, and some things that we would do a bit differently.