Francesca Witzburg is an award-winning legal strategist and intellectual property expert, representing top businesses, brands, entrepreneurs, and celebrities. She helps fashion, music, art, tech, consumer products, and entertainment businesses monetize their IP and stay protected and profitable. Today we talk about common mistakes first-time founders make, and how to avoid them, as well as how to protect your IP in the Web 3.0 Metaverse. Join the conversation on Podopolo, the free app that makes listening social, and follow Wings there.