Winning Digital Customers

Winning Digital Customers

By Howard TierskyBusinessMarketingManagement
Download on the App Store

Winning Digital Customers episodes

  • Former Chief Commercial and Experience Officer at Vineyard Vines and Founder of D.O.B, Noah Treshnell | Winning Digital Customers

    In this week's episode, we're joined by the former Chief Commercial and Experience Officer at Vineyard Vines and Founder of D.O.B, Noah Treshnell. Noah talks about learnings from his extensive career in retail working with top brands like Sephora, Restoration Hardware, and Levi's. He discusses the importance of strategic alignment, investing in your employees, and building a purpose-based business. Noah also dishes on the mission behind his own company, Date of Birth.

    To learn more about Noah, visit:

    Noah's LinkedIn

    Date of Birth Website

    Date of Birth Instagram

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    42 min
  • Former Chief Product, Technology, and News Strategist at The Wall Street Journal, Louise Story | Winning Digital Customers

    In this week's episode, Howard sits down with the former Chief Product, Technology, and News Strategist at The Wall Street Journal, Louise Story. Louise discusses how her career in media and how her unique set of roles at The Wall Street Journal helped bring all facets of their brand strategy to life. Tune in to hear the audience segment and KPIs Louise believes more media companies should be looking at for content planning.

    To learn more about Louise, visit:

    Louise's Twitter

    Race and Money in America Twitter

    Race and Money in America Newsletter

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    36 min
  • The Great Resignation: Why It’s Happening and What To Do

    In September 2021, a record number of Americans —4.4 million, to be exact — quit their jobs. And the trend of employees exiting the workforce doesn't seem to be slowing down anytime soon.

    Howard sits down to talk to you 1:1 for the first time this season, discussing the phenomenon that has millions of people exiting stage left: The Great Resignation. He reveals what he thinks is driving people to step down from their jobs, based on personal observations and conversations he's had with executives at large companies over the last few months. And he'll also share what he thinks companies should be doing to retain talent and survive this tumultuous time.

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    37 min
  • LinkedIn Top Voice in Sales and Digital Engagement Leader, Richard Bliss | Winning Digital Customers

    Gone are the days of using LinkedIn solely for job hunting! Tune into today's episode to hear LinkedIn's Top Voices in Sales and Digital Engagement Leader, Richard Bliss, give a masterclass on using LinkedIn to its full potential. Richard not only discusses why every professional needs to care about LinkedIn, but also discusses actionable steps you can use to get your digital house in order and increase your online presence. You won't want to miss out on hearing the "superpower" behind the art of commenting!

    Click here to interact with our LinkedIn post!

    Click here to order Digital-First Leadership by Richard Bliss.

    Want to learn more about Richard? Visit:

    https://www.linkedin.com/in/bliss/

    https://twitter.com/richardbliss

    https://www.blisspointconsult.com/

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    27 min
  • President and Chief Research and Analytics Officer at CBS Corporation, Radha Subramanyam | Winning Digital Customers

    We're back! In this week's season premiere episode of Winning Digital Customers | The Podcast, we're joined by the President and Chief Research and Analytics Officer of CBS Corporation, Radha Subramanyam. Radha debunks a major misconception surrounding creatives and talks about the science and soul that goes into becoming the #1 Network in America. She also shares her experience combining AI and classic marketing, and using data to create captivating content that resonates with all the different niche segments that make up US audiences.

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    33 min
  • Winning Digital Customers: Season 3 Trailer

    Welcome back to Season 3 of Winning Digital Customers | The Podcast!

    We’re kicking off this season with some of today’s biggest names in the digital transformation space. You’ll hear me interview and get exclusive insights from the CTO of TIME, the Chief Research and Analytics Officer at CBS, the Chief Marketing Officer at Navy Federal Credit Union, and more!

    You may even spot a few of your favorite digital influencers showcased this season.

    And just like last season, I’ll be sharing insights and stories from my 25+ years of experience helping today’s largest brands navigate digital transformation

    As always, our episodes are released bright and early every Thursday morning.

    Subscribe to Winning Digital Customers | The Podcast on your favorite streaming platform to stay up to date on the latest episodes.

    Visit WinningDigitalCustomers.com to learn more about the Wall Street Journal Bestselling Book that inspired the podcast.

    Visit FROM.DIGITAL to learn more about Howard's award-winning agency services, including marketing, web and app design and development, customer research, strategy and innovation.

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    2 min
  • How the Digital Age is Destroying the Paperback | Winning Digital Customers

    In this week’s season finale of Winning Digital Customers | The Podcast, Howard goes on record to say that books are going away. He predicts that 10 years from now, printed books will only be used for historical or nostalgic purposes. Have you thought about the things you’re used to that may disappear in the future? Tune in to hear the model of pain and pleasure used to determine what’s here to stay, and what will become obsolete.

    35 min
  • CTO of Buzzfeed, Peter Wang | Winning Digital Customers

    This week, Peter Wang, the CTO of Buzzfeed, sits down with Howard to share the team structures and performance benchmarking regimens that contribute to Buzzfeed's success as a leading digital media company. Peter also discusses keeping shareholders happy while staying true to a North Star vision and gives his predictions on the future relationship between content and commerce.

    To learn more about Peter, check out his social media:

    Twitter

    LinkedIn

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    38 min
  • CX Friction Hunter, Author, and Forbes Contributor, Roger Dooley | Winning Digital Customers

    Listen to this week's episode to hear Roger Dooley, CX Friction Hunter, Author, and Forbes Contributor, break down how companies are successfully using neuromarketing, ways for marketers to implement neuromarketing techniques, and why executives need to experience every step of their product buying journey firsthand. 

    To learn more about Roger, visit:

    Roger Dooley Website

    Neuromarketing Blog

    Customer Experience Keynotes

    Brainfluence Podcast

    Roger Dooley at Forbes

    Roger Dooley on YouTube

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    33 min
  • Four Steps to Successful Change Management | Winning Digital Customers

    One of the biggest challenges for companies undergoing digital transformation is resistance to change. In this week's episode, Howard talks about overcoming resistance to launch successful transformations. Listen to hear his simple four-step process for effective change management: define the change, study main points of resistance, address the resistance, and lastly, execute and adjust your plan as needed.

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    28 min

About Winning Digital Customers

From the publisher's feed

Winning Digital Customers | The Podcast is a live-interview style podcast focused on stories of large-scale digital transformations, told by the people who led them.