Winning Digital Customers

Winning Digital Customers

By Howard TierskyBusinessMarketingManagement
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Winning Digital Customers episodes

  • The #1 Global Social Selling Pioneer Influencer, Tim Hughes | Winning Digital Customers

    Tim Hughes, the #1 global social selling pioneer influencer and bestselling author, joins us to discuss why conventional sales tactics aren't working, how social media has transformed the way we attract potential buyers and the unlikely story of how a post about Led Zeppelin resulted in massive social selling success. Tune in to hear Tim's 3 key components to turning a traditional salesperson into a microinfluencer.

    Know more about Tim Hughes via his company website DLAignite.

    Check out his links below as well:

    Linkedin:

    Twitter:

    YouTube:

    Facebook:

    Instagram:

    Clubhouse: @timothy_hughes

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    35 min
  • The 7 Ps of Standing for Something | Winning Digital Customers

    In Season 2, Howard sits down to talk to you 1:1 about some of the things that can be most impactful for your digital transformation journey. In this episode, he covers how 4 questions can help build a company with specific values, and 7 Ps for using those values to resonate with customers: Positioning, Product, Passion, People, Policies, Problems, Philanthropies.

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    29 min
  • SVP of Digital Product at FOX, Michael Ibrahim | Winning Digital Customers

    Michael Ibrahim, the SVP of Digital Product at Fox Corporation, joins us today to talk about his experience building and leading global digital teams. Michael shares the three key product leaders needed for the ideal team, his out-of-the-box methods for empowering teams to resolve conflict, and his take on the modern reality of job-hopping.

    Know more about Michael Ibrahim via his LinkedIn Profile.

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    40 min
  • Hall of Fame Speaker, New York Times Bestselling Author and Customer Experience Expert, Shep Hyken | Winning Digital Customers

    We kick off Season 2 with Hall of Fame Speaker, New York Times and Wall Street Journal Bestselling Author, and Customer Experience expert Shep Hyken. The self-proclaimed Chief Amazement Officer of Shepard Productions joins Howard to talk about his next book, I'll Be Back, whether or not customer loyalty really matters, and how to truly differentiate yourself from your competitors.

    Preorder his book via this link

    Know more about Shep Hyken via his Blog, Twitter, LinkedIn and Instagram  

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    39 min
  • Winning Digital Customers: Season 2 Trailer

    Winning Digital Customers | The Podcast is back for Season 2!

    This season, Howard is joined by an all-star lineup of guests, including a key digital transformation executive from Samsung, the Chief Digital Officer at GE Appliances, the Senior Vice President of Product Development at Fox, and so many more leaders of digital transformation, enterprise, innovation, and user and customer experience, at some of the largest brands in the country.

    He'll also be speaking to some top influencers, New York Times best selling authors and other key thought leaders in the space of digital transformations and succeeding in today's digital world.

    New this season: Join Howard for some #TierskyTalks, where he'll be talking to you directly, one on one, providing some key insights from my own perspective and experience from 20+ years of working in the digital transformation space.

    Visit WinningDigitalCustomers.com to learn more about the Wall Street Journal Bestselling Book that inspired the podcast.

    Visit FROM.DIGITAL to learn more about Howard's award-winning agency services, including marketing, web and app design and development, customer research, strategy and innovation.

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    3 min
  • Award-Winning Writer, Speaker and Top 10 Digital Transformation Influencer, Greg Satell | Winning Digital Customers

    For the final episode in Season 1, Howard sits down with Greg Satell, an international speaker, advisor, and award-winning author. Greg talks about how living through several socio-political revolutions informs the way he thinks about change, how he brings that thinking to managing digital transformation for large enterprises, and his new book, Cascades: How to Create a Movement that Drives Transformational Change.

    Learn more about Greg here: 

    Author: Cascades & Mapping Innovation

    Contributor: Harvard Business Review, Barron's 

    Publisher: Digital Tonto  

    Speaker Reel

    Twitter

    LinkedIn

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    38 min
  • Digital Privacy Expert and Founder of Invisit.io Dean Shapero | Winning Digital Customers

    Do you know where your customers' data is? This week, Howard sits down with Dean Shapero, a data privacy expert and founder of Invisit, which specializes in helping companies keep up with data privacy compliance.

    Dean discusses the fast-evolving world of data privacy, predicts how GDPR and CCPA regulations may serve as the blueprint for future data privacy laws under the new administration, and gives his top to-dos for companies who want to stay on top of compliance and avoid future fines.

    Visit Invisit.io for more info, or reach out to Dean directly at [email protected]. You can also check his LinkedIn profile.

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    34 min
  • Customer Experience Futurist, Keynote Speaker, Bestselling Author, Blake Morgan | Winning Digital Customers

    Howard is joined by Customer Experience Futurist Blake Morgan to talk about the difference in customer service and customer experience, her time as a change agent within a Fortune 100 company, and how the customer of the future is actually the customer of today. Blake gives insight into what modern CEOs need to do to resonate with their employees and customers alike, and how to stop your users from knocking on your competitor's door.

    Get more info on Blake and her two books, The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business and More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences on her website: BlakeMichelleMorgan.com

    You can also hear more from Blake on The Modern Customer Podcast, Youtube, and Instagram.

    And for more info on Winning Digital Customers, visit WinningDigitalCustomers.com.

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    27 min
  • Chief Marketing Officer of Igloo Coolers, Brian Garofalow | Winning Digital Customers

    Brian Garofalow, Chief Marketing Officer of Igloo Coolers, discusses overcoming an internal belief that coolers wouldn't sell online, resulting in a massive eCommerce business and digitally transforming a great American heritage brand, as well as competing with the Amazon experience, how they've leveraged licensing to increase revenue and gain new customers, and the power of a company culture that exemplifies the brand.

    You can also hear more from Brian Garofalow on Twitter and LinkedIn.

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    30 min
  • Vice President Customer Experience Solutions at RR Donnelly, Dennis Wakabayashi | Winning Digital Customers

    Dennis and Howard sit down to discuss how he solved a chicken problem, how customer journeys are disappearing, and how he came to be one of the top CX experts of the decade.

    You can also hear more from Dennis Wakabayashi via his website:

    LinkedIn

    Twitter

    Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

    The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

    http://www.twitter.com/tiersky

    http://www.linkedin.com/in/tiersky

    http://www.facebook.com/h.tiersky

    21 min

About Winning Digital Customers

From the publisher's feed

Winning Digital Customers | The Podcast is a live-interview style podcast focused on stories of large-scale digital transformations, told by the people who led them.