• Fundraising efficiently is crucial for a successful campaign
• Imagine filling a wheelbarrow (fundraising goal) with a spoon (small donors) vs. a shovel (major donors)
• Major donors contribute over 80% of funds in most campaigns
• Asking for larger donations saves time, which is finite in a campaign
• Ask for a range of donations, as some donors may give more than expected
• Focus on major donors to fund a campaign with just a few dozen contributors
• Three key donor groups:
  • 1. Previous donors (highest response rate)
  • 2. Friends and family
  • 3. Known political donors in the district
• Prioritize the "shovel" approach to fundraising for the winning edge

Check out the one-page PDF for more insights on effective fundraising strategies.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

For more, visit our website: www.thecommonwealthpartners.com.

• Fundraising is a learnable skill crucial for winning elections
• Donors typically have three questions:
  •   1. Who are you?
  •   2. Why are you running?
  •   3. How are you different?
• Introduce yourself and share your background to build trust
• Answer "Why are you running?" using the formula: 
  • State the Problem + The Status Quo + Your Solution
• Stand out by having a plan and making a promise
• Make the ask for a specific amount or range
• Pause and wait for the donor's response
• Develop a simple 90-second script and practice it often

For more information on effective fundraising strategies, be sure to check out the one-page PDF companion resource available for this episode.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

For more, visit our website: www.thecommonwealthpartners.com.