Today's guest is Zohar Bronfman, CEO and Co-founder of Pecan. Pecan is a predictive analytics software company that works with companies across retail, eCommerce and manufacturing spaces. Zohar joins Emerj CEO and Head of Research Daniel Faggella in another installment of our series on winning executive buy-in to talk about the lessons he has learned from a vendor perspective. Later, he pulls apart the best strategies for addressing the technology hype cycle in the sales process and what 'executive AI fluency' will come to mean as these technologies become more ubiquitous in everyday life. If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!