Winning in the Nordics

How Preglife proves that content apps are still valuable

Jade Arana, Head of Content and Premium at Preglife, talks about the strategic role of content in mobile apps. How to make a profit, create value and build trust with your audience.

As Preglife is about to launch premium content for the first time, Jade opens up about the strategy behind it, how to decide what content should be for free and what should be premium, pricing points, and more.

Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact [email protected]

Winning in the Nordics, presented by AppsFlyer

How Wolt is building and scaling a lean global marketing team

Anh Nguyen, VP of Performance Marketing at Wolt, manages one of the biggest in-house performance marketing teams within the Nordic region. Yet, as the company has scaled globally, he’s prioritised building a very lean team and strongly believes that is the way to go. Anh shares tips on when to hire, what to look for when hiring, how to create a learning cultures, and much more. Also, find out why a good tech foundation is the most important team investment of them all.

Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact [email protected]

Winning in the Nordics, presented by AppsFlyer