The Originators Guide

Winning Starts with Visibility


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Timdavisonline (00:01.762)

Hey, hey, what is up everybody? Tim Davis over here, the originators guide.com podcast, home of your coaching tip in under three minutes or less. And today is a little bit about the state of the industry. And I don't know if you've noticed this, but I certainly have seen it is there is a wide gap between the haves and the have nots in our industry. In other words, you're a loan officer that's got quite a bit of business or you're a loan officer trying to struggle to tweak out one, two, three loans a month.


Timdavisonline (00:29.74)

And I want to talk about that gap and the difference between the two. Cause I think if you want to have more consistent business, if you want to close five, six, seven, 10 loans a month, you can do that. And you can do that in this marketplace because it's proven other people are doing that. So the question is, that where's the gap? mean, how do we fill that gap? What is it? And what do we need to do to fill the gap? I think number one is if you're at the lower end of the spectrum, resist the urge to blame the market for your circumstance.


Timdavisonline (01:00.11)

Because loans close every day. You know this, I know this. They just may not be closing with you. So how do we bridge the gap to get them to close with you? Well, that is on the person in the mirror. You have to look at yourself every day and go, where's my loan? If someone closed a loan today and it wasn't with you, it's simply a matter of like you weren't in that situation. You didn't know that real estate agent, you hadn't talked to him in a long while, you didn't ask.


Timdavisonline (01:26.818)

Like you didn't put yourself in a position to win that business. And so that's how you fill the gap. Like you decide and become intentional that another day in your industry is not going to pass without you making yourself visible, making yourself known. And I don't mean just sitting around typing on a keyboard on social media. That's great. I get a lot of business from social media, but when's the last time that you were actually at an event shaking hands?


Timdavisonline (01:52.876)

Have you crafted your unique selling proposition that 60 second commercial, like when you meet a real estate agent, are you saying something really impactful? What's your value add? how are you helping the agent? Right? You're just going in with your handout. Are you really helping them? And how consistent are you at building that relationship with the agent? Guys, I'm telling you right now, if you were to pull the numbers of closings in your market, I guarantee you they're down from where the peak was. That's true. But if you're not getting your fair share, the only person to blame,


Timdavisonline (02:22.67)

person in the mirror. Now's the day to take, take a change and do something about that. All right, guys, listen, if you want some help, you can go to the originators guide.com and we are giving away our coaching. Just like it's practically free. It's only $1 for 30 days. Love to have you a part of our group. We're doing some pretty cool stuff. We're motivating each other. getting it done. The originators guide.com check out group coaching and get involved for $1 until then. Remember your job. Find one loan every day. Let's start today and do that.


Timdavisonline (02:58.164)

Have a successful day. Go find and lock that loan. Share the podcast with a friend. Thanks for listening. Definitely appreciate all you guys. Have a good one. We'll talk to you real soon. See you.

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The Originators GuideBy Tim Davis

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