One of the, if not the most controversial topics of conversation when it comes to Facebook ads these days is whether or not you should use broad or open Targeting.   Now, on one side, you have a lot of gurus, experts, and individuals who spend a lot of their time hacking their way towards progress, relying on hard work, high levels of investment, and getting lucky in order to be successful.  And in the other corner, you have the word of one of the top 100 most successful and elite Facebook advertisers with hundreds of millions of dollars in spend who’s also backed by Facebook and their engineering and product teams based on the dozens of case studies I’ve provided them.  So, let’s break down why you should be using Broad Targeting, what you should know moving forward, and why not utilizing it will heavily limit your success.  We will also get into the reasons why it might not be working for you right now, why that’s okay, and what you need to be focusing on so that you’ll never have to worry about audiences ever again.  If you want to be truly elite, you’re going to have to start thinking like how the most successful people do.  You’re never going to 5x or 10x your business by working 5 or 10 times harder.  Facebook is a machine-learning platform and here are the simple truths that you need to know if you want to be successful.