The 2022 Winter Olympics in Beijing began with devastatingly low ratings for NBC. The politics and negativity in the weeks leading up to the Winter Olympics has put NBC in a precarious situation where they can't succeed.

We reveal and react to the record low ratings for the Winter Olympics Opening Ceremony. We explain why ratings aren't likely to get better for the Winter Olympics...and how competition from the Superbowl could lead to one of the least watched Olympics in history.

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