Could Google’s heavy initial focus on residential subscribers, while putting the business community on the backburner, shortchange KCK’s and KCMO’s economic development hopes? Cultivating startups is a plus. But mid-size and large cities boost local economies by making existing companies of all sizes stronger, as well as attracting larger companies to town.

Learn how a Kansas City, MO ISP is filling in the gaps with a combination of gigabit wireless (yes, wireless), back-end infrastructure and a business market focus. Computers & Tele-comm CTO Graeme Gibson lays out a game plan for delivering gigabit services that go to the heart of economic development, and in a way that increases odds for financial sustainability.

Gibson breaks it down for listeners:

*  The right service offerings increase business adoption rates;

*  Segmenting your business market and communicating effectively matters;

*  Why it makes sense marketing wireless services to businesses;

*  Decisions about infrastructure such as Network Access Points (NAPs), data centers and backup sites directly impact the bottom line.