Alison Hanrahan, Community Affairs Manager for Molson Coors told Libby Collins on Wisconsin Weekend Morning News about the search for the new mayor of the Champagne of Beers Region. They're looking for someone who has "hometown pride, a great story and the personality to wear the ceremonial crown with confidence." The winner will also receive a dinner for eight people at Miller Caves in Milwaukee, 2 cases of Miller High Life, t-shirts, hats, and a check for $2,000 to assist with taxes potentially associated with prize acceptance. Eligible residents must be 25+ and live in certain zip codes.