Wisenetix Podcast

Welcome to a new episode of The Wisenetix Podcast: a communication channel where business and marketing leaders from the ag industry share their thoughts and experiences regarding our field and the world. 

In this episode, we will dive into one valuable topic in digital marketing: content creation. It is well known that a lot has changed over the last few years regarding the amount of information that is available out there and the way we consume it. Because of that, the ag industry must be aware of these shifts and find the best ways to provide our audience with digested and consistent content. However… how can we do that?

To answer this question (and many others), I had the pleasure of talking with Jodie Chapman, who is currently working as the Marketing Manager at Anitox. Before jumping into the ag world, she had vast experience creating and managing content, from restaurant reviews to political matters. Very cool, right?

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Jodie Chapman

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Marketing Manager at Anitox

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• M.B.A., Marketing (Gardner-Webb University)
• B.A. (University of North Georgia)

𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Welcome to a brand new episode of The Wisenetix Podcast! This novel podcast is a communication channel where business and marketing leaders from the ag industry share their own thoughts and experiences regarding our field and the world. By now, we are sharing the episodes with an exclusive group of people who we feel will benefit the most from them – and you are part of that group, of course!

You probably know the guest for this episode: Lasse Jakobsen, the Vice President of Protekta since 2019. Mr. Jakobsen is a great example of a young but very experienced leader, one who is pushing the ag industry towards the next level through innovation, collaborative work, and perspectives on new customer's demands. In this great conversation, he and I discuss brand strategies, content marketing, authority building, productivity hacks, and (why not?) meditation (!).

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Lasse Jakobsen

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Vice President of Protekta

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• Business/Commerce (Georgian College)
• Transition Cow Management (College of Agriculture and Life Sciences - Cornell University)

𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

I just have exciting news to share with you… yeah, we are launching a new podcast: The wisenetix Podcast! Different from what we have done so far, it's a project that aims to create a platform for business and marketing leaders of the ag industry to share their ideas and visions about the business, about the world, and also about their personal life. Why not? In our very first episode, I had a great chat with Dr. Joe Loughmiller, from Phileo by Lesaffre and host of the The Pig Microbiome Podcast. Joe shared with us his professional experience as Senior Swine Technical Services Manager, what are his top achievements in the swine industry, how digital marketing is impacting our business, communication skills, and much more.

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁:

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

- Current: Senior Swine Technical Services Manager - North America, Phileo by Lesaffre

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

- PhD in Physiology, from Kansas State University.

𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.