Wisenetix Podcast

In this enlightening episode of the Wisenetix Podcast, we explore the evolution of dairy farming with our guest, Tera Baker, a renowned expert in Agricultural Marketing. Tera, serving as the North American Marketing Manager for a prominent livestock business, offers valuable insights into integrating traditional methods with modern marketing strategies to elevate the dairy industry. According to Tera, marketing is the lifeblood of a savvy business, combining strategy and creativity to drive sales significantly. She emphasizes that successful marketing isn't solely about visuals; it's about forging connections and grasping the marketplace's dynamics. Additionally, Tera shares her perspectives on the shifts in digital media, the critical role of building trust and establishing thought leadership, and addresses common myths about marketing.

"For a company to be successful and to have the best pulse on the market, marketing and sales must be in lockstep and work cohesively." - Tera Baker

What you'll learn:

• (00:00) Highlight
• (00:20) Introduction
• (02:20) Top achievements 
• (05:52) Describing my job to my parents
• (07:40) Thoughts on changes in digital media
• (12:29) Building trust and thought leadership
• (16:50) Addressing misconceptions about marketing
• (21:25) Becoming a good marketer 
• (26:32) Advice for those starting out in their career
• (31:07) Final questions

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Tera Baker

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Marketing Manager at Nedap Livestock Management

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• MBA, Business, Management, Marketing, and Related Support Services (Central Michigan University)
• B.Sc, AgriBusiness Management (Michigan State University)

Connect with the guest!

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

Welcome to another enlightening episode of the Wisenetix podcast. This time, we delve into the fascinating world of the agriculture industry through the eyes of a significant player, Dr. Scott Stellick. Dr. Stellick has crafted an impressive career in agricultural sciences and leadership dynamics, combining passion and practical insight into successfully navigating the Ag industry. His story is a tale of adaptability in the face of growing responsibilities and the necessity of managing healthy work-life integration. Balancing expertise in his profession with proven leadership abilities, he emphasizes that self-awareness, recognizing strengths and weaknesses, and maintaining an open flow of communication can lead to both personal and professional growth.

"The more you understand yourself, the easier it is for you to help others on their journey." - Dr. Scott Stehlik

What you'll learn:

• (00:00) Highlight
• (00:27) Introduction
• (03:00) Top 3 achievements 
• (07:27) Describing my job to my parents
• (09:00) Becoming a leader
• (14:23) Common challenges in personal and professional development
• (16:52) Growth through evolution and transition
• (18:54) Tips for improving self-awareness
• (23:52) Insights on work-life balance
• (35:20) Start small and keep moving
• (38:57) Final questions

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Scott Stehlik

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Director Swine and Poultry Technical Services at Merck

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• DVM, Veterinary Medicine (Kansas State University)
• B.Sc, Animal Sciences (University of Nebraska-Lincoln)

Connect with the guest!

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

In this engaging episode of the Wisenetix Podcast, we delve into the transformative power of strategic marketing within the realm of agriculture. As global agriculture shifts from traditional methods to contemporary, data-driven approaches, the tactics used to market these vital products and services must evolve accordingly. The astute application of marketing strategies can often spell the difference between success and failure. Join us as Lainie Bailen, a seasoned marketing executive with a rich background spanning various industries and currently an executive at Signify, shares her distinctive marketing blueprint. Bailen underscores the value of harnessing data effectively, a deep comprehension of the competitive landscape, and the importance of strategic planning from both top-down and bottom-up perspectives.

"I am actually very excited to see how AI plays out. As marketers, jumping on this early technology will really set you up for long-term success." - Lainie Bailen

What you'll learn:

• (00:00) Highlight
• (00:18) Introduction
• (01:31) Strategic marketing planning
• (04:13) Leading a marketing team
• (05:57) Standout marketing campaigns
• (08:55) Unique aspects of the agriculture industry in marketing
• (10:46) The importance of brand authority and thought leadership
• (12:21) Insights on global marketing
• (15:11) Tips and advice for female marketers
• (17:34) Leveraging new technologies in marketing
• (18:32) Wrap up and final message

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Lainie Bailen

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Global Marketing and Product Management Director at Signify

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• BA, Communications/ Management (College of Saint Benedict and Saint John's University)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

Welcome to another empowering episode of the Wisenetix Podcast. This is my first episode as host! Our special guest today is Mark Maxwell from Agrimesh, a startup that stands out in the growing field of AgriTech. Mark brings a unique and wholesome approach to the agriculture sector, utilizing the marvels of AI and the Internet of Things (IoT) to refine ag industry practices. Mark shares with us his incredible journey starting at IKEA and becoming a successful CEO at Agrimesh, showing us the main marketing tools he has in his toolbox, why building authority is more necessary than ever, and why we can't move that far working by ourselves. Pioneering in the field, Mark and Agrimesh are setting the bar high, presenting a perfect blend of traditional and modern practices in agriculture.

“I think we are stronger as a team, and we go a lot forward as a team. Sport requires a strong sense of teamwork, and building a business is no different." - Mark Maxwell

What you'll learn:

• (00:00) Highlight
• (00:36) Introduction 
• (02:25) Top achievements
• (04:00) Explaining my job
• (05:25) Marketing Strategies
• (07:50) Challenges in marketing and ag industry communication
• (14:55) The importance of mentorship
• (18:10) Being a CEO
• (21:10) A piece of advice on people starting a startup business
• (24:10) Final thoughts and recommendations

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Mark Maxwell

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Chief Executive Officer at Agrimesh

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• International Trade, International Business at Concordia University
• Business Administration at Champlain College St Lambert
• Social Sciences at Champlain College St Lambert

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

When we take a career leap to a new industry, we may feel like voyagers embarking on an unfamiliar journey. For some of us, these career transitions can span across diverse fields. In this episode, Slava Gavrylchenko discusses the complexities of navigating various industries and cultures and the importance of being aware of our limitations and striving for constant growth. With solid finance and management consultancy roots, Slava is making impactful strides in the agritech industry. His story embodies the gritty determination and resilience required to overcome professional hurdles. This journey proves to be rich in content as he navigates through professional challenges, offering valuable thoughts and experiences. 

“The maturity of the industry in different countries is completely different. And it affects people that work in this industry. And these people affect everything because they project their own experiences, their own beliefs, to their business, to their work life." - Slava Gavrylchenko

What you'll learn:

• (00:00) Highlight
• (01:20) Introduction 
• (05:58) Top life experiences
• (14:50) Challenges of personal development from various cultures and industries
• (22:26) Consultancy insights and problem-solving framework
• (28:55) Consistency in routine tasks and common sense
• (36:46) Resistance to change in business
• (43:15) Marketing and communication: lead generation and customer’s language
• (49:57) Reflections on personal and professional growth
• (55:19) Final thoughts and recommendations

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Slava Gavrylchenko

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: VP of growth at Ecto
• Past: Head of meat processing department at Rusagro; Associate principal at McKinsey & Company

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• M.Sc. Finance (Taras Shevchenko National University of Kyiv)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

Welcome to a new episode of the Wisenetix Podcast – where business and marketing leaders from the ag industry share their thoughts and experiences about our field and the world. 

Our guest today is Sara Sievert, who currently serves as a Senior Marketing Manager at Diamond V. Passionate about the ag industry – especially baby calves, Sara shares with us her unique perspective earned from her two-decade career in the field. We go into how our marketing strategies have been changing and evolving, how we have been building our thought leadership, and how a marketing manager can do a lot for any business in the ag industry. Also, a spoiler: Sara gives an excellent (and unforgettable!) example of how companies should share their technical content with their audience.

What you'll learn:

• (00:00) Highlight
• (00:20) Introduction and the guest's background
• (03:49) Top 3 achievements or experiences
• (07:00) Explaining her job
• (08:45) Key marketing strategies
• (14:22) Changes in marketing throughout the years
• (22:40) The importance of technical content
• (29:20) Thought leadership
• (34:10) Working as a marketing manager
• (43:43) Wrap-up questions

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sara Sievert

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Senior Marketing Manager (Ruminant and Swine) at Diamond V

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• Marketing and Public Relations (Mount Mercy University)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

Welcome to this week's episode of the Wisenetix Podcast – where business and marketing leaders from the ag industry share their thoughts and experiences about our field and the world. 

Speaking of leaders, this episode features one that is very well-known in the swine industry: Lori Stevermer. Lori holds the position of Customer Success Manager at Alltech and President-Elect at the National Pork Producers Council (NPPC). Our conversation takes us on a journey through her professional career path and teaches us how a farm kid can become an industry leader. Also, we have a great conversation about sales strategies, marketing and communication myths, and the importance of technical content to customers.

• (00:00) Highlight
• (01:10) Introduction and the guest's background
• (05:50) Top 3 achievements or experiences
• (09:20) Building professional relationships
• (15:20) Explaining her job
• (22:25) The biggest challenges in marketing and communication
• (31:05) The importance of technical content
• (36:38) Starting a successful career
• (40:10) Recommended resources

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Lori Stevermer

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Customer Success Manager at Alltech; President-Elect at the National Pork Producers Council (NPPC)

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• B.Sc., Animal Sciences (University of Minnesota)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

I'm excited to share a brand new episode of The wisenetix Podcast – our communication channel where business and marketing leaders from the ag industry share their thoughts and experiences about our field and the world. 

In today's episode, I have the pleasure of talking with Dr. Maria Spindola, Commercial Director at Iluma Alliance and Alura Animal Health & Nutrition. Dr. Spindola is a Brazilian veterinarian who currently plays a strategic role at a company that is present in multiple countries. She shares with us the journey she took to become a successful professional in the animal industry; the most significant challenges – and opportunities – she sees in our field; the reason why timing is so critical to staying competitive in the business; and the way Muay Thai gradings work (why not?).

• (00:00) Highlight
• (00:34) Introduction and the guest's background
• (04:23) Top 3 achievements or experiences
• (09:50) Describing her job
• (11:30) The biggest challenges in marketing and communication
• (22:26) The importance of timing
• (26:37) Becoming a successful Commercial Director
• (29:58) Lessons learned
• (33:30) Productivity hacks
• (37:41) Starting a career in the right direction
• (45:47) Book recommendations

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Maria Spindola

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Commercial Director at Iluma Alliance; Commercial Director at Alura Animal Health & Nutrition

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• Ph.D.; Veterinary Preventive Medicine, Epidemiology, and Public Health (University of São Paulo - Brazil)
• D.V.M. (University of São Paulo - Brazil)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Welcome to a new episode of The wisenetix Podcast – our communication channel where business and marketing leaders from the ag industry share their thoughts and experiences about our field and the world. 

In our fifth episode, I have the privilege of talking with Natalia Rimi Heisterkamp, who has brought her outstanding marketing experiences in other areas to the swine industry. She currently serves as the Director of Global Strategy at Crystal Spring Hog Equipment. 

During our conversation, Heisterkamp shares her most significant accomplishments throughout her career and gives us her unique perspective on what we all should consider when designing our marketing strategies – according to her, we are up for success when we invest in research, planning, and consistency. Also, she teaches us why being proactive is critical to be successful in our field.

• (00:00) Highlight
• (00:35) Introduction
• (03:35) Top 3 achievements or experiences
• (07:30) Describing my job
• (11:34) Essential marketing strategies
• (16:54) Sharing technical content
• (19:41) Feeders in different countries
• (23:54) Seeking knowledge
• (28:11) Lessons on productivity
• (30:48) Starting a career in the right direction

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Natalia Rimi Heisterkamp

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Director of Global Strategy at Crystal Spring Hog Equipment

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• Postgraduation; Business Management, Strategic Business and Project Management (FAE Business School)
• Bachelor’s degree, Business Management and Foreign Commerce (FAE Business School)

𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

I'm very excited to welcome you to a brand new episode of The Wisenetix Podcast. As you probably already know, it's a communication channel where business and marketing leaders from the ag industry share their thoughts and experiences regarding our field and the world. 

Our stop today is the dairies: I have the pleasure of talking with Peggy Coffeen, who grew up on a small-scale dairy farm in Wisconsin and has built an outstanding career in dairy communications for the past 15 years. She served as the editor for Progressive Dairy Publishing and is currently both the owner and host of the Uplevel Dairy Podcast. 

Also, Peggy shares her fascinating journey with us, from her receiving an award as a child on a Dairy Quiz Bowl contest to her hosting a podcast. Along the way, we comment about how communication channels have changed over the years, the power that sharing our stories with our community has, what tips we have for productivity, and how many compartments the stomach of a cow has (sure, why not?).

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Peggy Coffeen

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Current: Podcast owner and host at Uplevel Dairy; Owner and Founder at P'ri CBD
• Past: Editor at Progressive Dairy Publishing; Dairy/Livestock Editor at Agri-View Newspaper; Marketing Consultant at Skyline Exhibit Resource

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

• B.A., Agriculture Journalism (University of Wisconsin-Madison)

𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: LinkedIn

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.