Wisenetix Podcast

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In this special rerun of the Wisenetix Podcast, we bring back a conversation with Chris Mateo, Vice President of Sales and Nutrition Consulting at Standard Nutrition Services. With over 20 years of experience in agriculture, Chris offers valuable insights on navigating the shift between technical, commercial, and management roles. He highlights the crucial role a technical background plays in shaping business strategy and shares how adjusting to different market environments influences leadership in the agriculture industry. Don’t miss out on practical advice for advancing your career in agriculture and marketing. Available now on all major platforms!

"Work and life experiences are crucial building blocks of career progression. Embracing mistakes and navigating diverse relationships fuel our growth."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Christopher Mateo holds a Doctor of Veterinary Medicine (DVM) and a Ph.D. in Animal Sciences from South Dakota State University, with a Master's in Animal Science from the University of the Philippines Los Baños. With over 20 years of experience, he has held leadership roles in the feed, animal health, and nutrition industries. Currently, as VP of Sales and Nutrition Consulting at Standard Nutrition, Chris leverages his expertise to provide impactful solutions.

What will you learn: 

• (00:00) Highlight
• (00:37) Introduction
• (03:38) Career achievements
• (06:46) Role transitions
• (10:40) Technical knowledge application
• (14:22) Technical vs. sales
• (19:54) Managing different markets
• (35:07) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Amos Petersen, CEO of FarrPro, talks about the future of agriculture and the growing connection between technology and farming. Petersen offers valuable insights into how artificial intelligence (AI) and data are playing an increasingly important role in improving both animal health and farm productivity. With an emphasis on sustainability in the pork industry, he explains how generative AI and monitoring systems are changing the way farms operate. Tune in to discover how technology is reshaping both agriculture and business!

"We can monitor animal health 24/7, predict lameness early, and improve outcomes through AI-powered monitoring systems."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Amos Petersen is the Founder and CEO of FarrPro and AIPEX, specializing in AgTech and Generative AI systems. With a Bachelor’s in Economics and Electrical Engineering from the University of Iowa, he designs AI solutions that improve animal health and welfare in the agriculture sector. Amos’s work with FarrPro aims to sustainably enhance farm productivity through innovative digital health systems.

What will you learn: 

• (00:00) Highlight
• (00:28) Introduction
• (05:36) AI in agriculture
• (09:51) Farming technology challenges
• (12:36) Monitoring animal behavior
• (18:46) Preventive health system
• (29:50) Future of animal monitoring
• (34:51) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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Hello there!

In this episode of the Wisenetix Podcast, Kate Chamberlin, Business Development Manager at AgSource, talks about the importance of strong communication in the agriculture and marketing sectors. She shares her journey from animal science to business development and highlights the key communication skills that help her connect with both internal teams and external partners. Don’t miss her insights on how clear, purposeful communication can help drive success in the agriculture industry. Catch the episode now on all major platforms!

"Pitching an idea effectively is critical. Without communication, even the best technical knowledge can’t move forward."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Kate Chamberlin holds an MBA in Business, Management, and Marketing from Western Michigan University and a Bachelor's in Animal Sciences from Michigan State University. With a diverse background spanning dairy nutrition and business analytics, she now leads business development at AgSource. Kate’s experience across multiple roles in the agriculture industry makes her a standout professional.

What will you learn: 

• (00:00) Highlight
• (00:24) Introduction
• (03:18) Importance of networking
• (04:43) Business development
• (05:43) Simplifying complex ideas
• (09:17) Communication for success
• (17:36) Storytelling in business
• (28:20) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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Hello there!

In this episode of the Wisenetix Podcast, Justin Whitley, CEO of Drylet Inc., opens up about leadership, growth, and overcoming obstacles in the agriculture industry. He talks about Drylet’s cutting-edge waste management solutions and their exciting move into renewable natural gas. Justin also reflects on how his diverse career, spanning roles from livestock extension to sales and management, has influenced his flexible leadership approach. Catch the episode on major platforms for actionable strategies and valuable business insights.

“Having a patented product is a game changer. It’s both exclusive and effective, which makes it easier to sell.”

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Justin Whitley, CEO of Drylet Inc., brings a wealth of experience from his extensive career in the agriculture and livestock industries. With a Master of Science in Animal Science from North Carolina State University, Justin has transitioned through various leadership roles, emphasizing adaptability and innovation. His focus at Drylet Inc. includes expanding the company’s verticals into natural gas and waste management.

What will you learn: 

• (00:00) Highlight
• (00:28) Introduction
• (01:46) From sales to CEO
• (08:43) Multiple business verticals
• (10:18) Patented products
• (11:36) Proactive & reactive leadership
• (19:28) Adapting to diverse industries
• (25:32) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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Hello there!

In this episode of The Wisenetix Podcast, Bryce Van Dyken from AHB Biotechnology offers valuable insights into marketing strategies within the agricultural sector, specifically focusing on animal feed. He talks about how to navigate the industry's complex market landscape and shares tips on building lasting relationships with customers in the U.S. agribusiness market. Tune in to learn about essential strategies for driving business development and boosting sales in agriculture. Available now on all major platforms!

"Many customers don’t just want a product; they want a relationship where their needs are understood and met."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Bryce Van Dyken holds the position of Regional Sales Executive at AHB Biotechnology, focusing on developing the biotechnology market in the U.S. Midwest. With a background in business development from companies like SearchOne and Jarvis Cole, Bryce leverages strategic management skills to drive sales and client relationships. He holds a passion for agriculture, rooted in his upbringing in Iowa, and brings innovative sales strategies to the industry.

What will you learn: 

• (00:00) Highlight
• (00:31) Introduction
• (03:00) Building customer relationships
• (06:06) Market research and strategy
• (08:23) Managing traders and distributors
• (20:00) Challenges in U.S. agribusiness
• (27:54) Establishing brand awareness
• (29:18) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: Wisenetix

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Hello there!

In this episode of The Wisenetix Podcast, Dori Kralj from MSD Animal Health talks about the key marketing strategies driving the agriculture industry today. With her deep experience in the field, Dori offers valuable insights on how to launch successful products, connect with swine producers, and use technical content to build brand credibility. Don't miss out on practical tips to boost your marketing efforts in agriculture. Catch the episode on all major platforms!

"Technical content plays a pivotal role in providing data-backed confidence to veterinarians and other decision-makers when considering new agricultural products."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dori Kralj holds a Master of Business Administration and a Bachelor's degree in Animal Science from Iowa State University. She is a seasoned marketing professional with experience in managing marketing strategies and product launches in the agricultural and animal health industries. Currently a Marketing Specialist at MSD Animal Health, Dori leverages her expertise to develop impactful marketing campaigns.

What will you learn: 

• (00:00) Highlight
• (00:28) Introduction
• (07:13) Key career achievements
• (10:58) Entering the marketing field
• (15:13) Launching products
• (18:48) Leadership in marketing
• (23:38) Lessons learned
• (28:48) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!

In this episode of the Wisenetix Podcast, Antonia Tacconi, Global Portfolio Manager in Animal Nutrition, offers her perspective on the changing landscape of product management within the agriculture and animal nutrition industries. She talks about the challenges of balancing technical, marketing, and sales efforts within a portfolio, the significance of staying attuned to market trends, and the essential role of innovation in addressing industry needs. Tune in to discover how product managers tackle these complexities in agriculture and nutrition. Listen now on your preferred platform!

"We need to understand not only our direct customers but also consumer trends, as they will shape the future of our industry."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Antonia Tacconi holds an MSc in Food Science and Technology from the University of Natural Resources and Life Sciences, Vienna, and a PhD in Bioanalytics. She is currently the Global Portfolio Manager for Animal Nutrition at Perstorp Group. With over a decade of experience in product management across various roles, she brings valuable perspectives on innovation and market dynamics in agriculture.

What will you learn: 

• (00:00) Highlight
• (00:25) Introduction
• (04:23) Key experiences
• (09:51) Product vs. portfolio
• (12:49) Product management
• (19:25) Innovation and feedback
• (28:31) Future trends
• (38:17) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!

In this episode of the Wisenetix Podcast, Dr. Rebecca Quesnell, COO and R&D Director at TransAgra, talks about fresh approaches to blending digital marketing with business development in the agriculture industry. Drawing on her deep experience in research and operations, she offers practical advice on enhancing operational efficiency and promoting teamwork in smaller companies. Don’t miss this chance to hear from Dr. Quesnell and explore how strong leadership can propel success in the agriculture sector. Catch the episode on all major platforms!

"Leadership means showing the way to a better product or function and not just managing the current processes."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Rebecca Quesnell received her Ph.D. in Mammary Gland Physiology & Reproductive Physiology from Kansas State University and completed her postdoctoral training at Cornell University. As the COO and R&D Director at TransAgra, she oversees operations, research, and new product development. Her expertise spans business development, project management, and quality control. In this episode of the Wisenetix Podcast, Dr. Quesnell shares valuable insights into leadership and innovation in agriculture.

What will you learn: 

• (00:00) Highlight
• (00:34) Introduction
• (08:49) Leadership and operations
• (14:34) Team collaboration strategies
• (20:19) Implementing new technologies
• (26:34) Balancing quality and efficiency
• (33:19) Addressing business challenges
• (39:31) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!

In this episode of The Wisenetix Podcast, Chris Grant, President of IHT Group, offers valuable insights on navigating the crossroads of business, marketing, and agriculture. With more than 25 years of experience, Chris shares his unique journey into the agriculture sector, the hurdles he faced in turning around a struggling business, and the significance of putting customers at the heart of every strategy. Tune in to hear practical advice on leadership and growth in both agriculture and marketing. Listen now on your favorite platform!

"The key to improving your product is understanding what your customer really needs."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Chris Grant, President of IHT Group in Greater Toronto Area, brings over 25 years of leadership experience in business and marketing. With a background in commerce, Chris transitioned into the agriculture sector, where he now focuses on innovative solutions for the pork industry. His journey underscores the importance of customer-centric strategies and mentorship.

What will you learn: 

• (00:00) Highlight
• (00:38) Introduction
• (06:44) Business transition journey
• (10:54) Customer engagement strategies
• (13:48) Leadership and vision
• (20:16) Ensuring product quality
• (31:04) Advice for risk-takers
• (34:38) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

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Hello there!

In this episode of the Wisenetix Podcast, Ariana Bigham, a Marketing Communications Specialist at Datamars, brings her wealth of experience in branding and digital marketing within the agriculture industry. She shares insights on creating customer-focused brand strategies, the challenges of managing a global brand, and the unique aspects of digital marketing in a sector that's typically slow to embrace new technology. Tune in to discover practical tips for navigating change and connecting with your audience. Listen now on all major platforms to stay ahead in the agriculture business.

"Your brand loyalty starts inside first. Design your brand around your true beliefs and operations." 

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ariana Bigham holds a Master of Science in Agricultural Communications from Texas Tech University and a double Bachelor of Science in Plant, Soil, and Environmental Sciences and Agricultural Media and Communication from West Texas A&M University. With over six years at Datamars, Ariana specializes in global brand and digital marketing strategies. Her experience spans managing product launches, global marketing projects, and teaching scientific communication.

What will you learn: 

• (00:00) Highlight
• (00:35) Introduction
• (09:43) Branding and brand strategy
• (17:15) Keeping customers at the center
• (23:29) Evolution, not revolution
• (29:08) Digital marketing in agriculture
• (36:45) Managing change effectively
• (39:51) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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