Wisenetix Podcast

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In this episode of the Wisenetix Podcast, Rick Purnell, Managing Director of Communications at RPR Company, brings his wealth of experience in media relations within the agriculture industry to the table. Rick talks about the changing landscape of communication strategies, the value of building strong relationships with media outlets, and how to effectively match your messaging with current industry trends. Tune in for an engaging conversation on navigating the complexities of media dynamics in agriculture. Catch the episode on your favorite platform!

"How we deliver information to media channels has evolved, but the core principles remain unchanged."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Rick Purnell, Managing Director of Communications at RPR Company, holds a B.S. in Agricultural Communications from Oklahoma State University. With over 21 years at RPR, Rick specializes in strategic communications, media relations, and agricultural issues. He has led successful media campaigns and developed outreach programs, earning recognition for his work in sustainability and animal welfare.

What will you learn: 

• (00:00) Highlight
• (00:25) Introduction
• (09:34) Media preferences
• (11:32) Media relationships
• (14:34) Digital formats
• (17:34) Messaging strategies
• (24:31) Refining communication
• (31:11) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Ben McCormick, Vice President of Marketing Services at 5MetaCom, brings his wealth of experience in creating successful B2B marketing strategies for the agriculture industry’s complex, science-driven products. Discover how to stand out in the market, communicate technical details effectively, and navigate common challenges. Tune in for practical insights that can boost your marketing efforts.

"Understanding the customer's problem and how your product can uniquely solve it is crucial."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ben McCormick is the Vice President of Marketing Services at 5MetaCom in Carmel, Indiana. With a degree in Business Communications from Indiana University Bloomington, Ben has over 19 years of experience developing B2B marketing strategies, particularly for scientific, technical, and regulated products. His expertise in differentiating products and aligning marketing messages with sales goals has been pivotal in helping clients achieve success.

What will you learn: 

• (00:00) Highlight
• (00:31) Introduction
• (07:39) Science and technology
• (10:22) Mature markets
• (14:04) Three C’s approach
• (17:33) Customer preferences
• (29:40) Aligning marketing
• (40:31) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!

In this episode of The Wisenetix Podcast, Henry Arrowood, the Founder and CEO of Farmshare, explores how technology is reshaping modern agriculture, especially within the meat industry. Henry shares insights on the inefficiencies of traditional supply chains and explains how Farmshare is equipping independent farmers and ranchers with cutting-edge tools to level the playing field. Discover how these innovations are helping to sustain small family farms and provide greater transparency for consumers. Join us as we take a closer look at the future of agriculture and the role of digital marketing in the farming world.

"We are creating direct market opportunities for producers to connect with consumers, restaurants, and grocery stores, empowering an entirely new channel of independent meat production."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Henry Arrowood is the Founder and CEO of Farmshare, where he leads efforts to modernize the agricultural supply chain through technology. With a background in economics from the University of Miami and international experience at institutions like Università Commerciale 'Luigi Bocconi,' Henry brings a unique perspective to the challenges facing the agriculture industry.

What will you learn: 

• (00:00) Highlight
• (00:43) Introduction
• (03:04) Inefficiencies in farming
• (11:15) Evolving business strategies
• (14:43) Marketing and communication
• (19:04) Flexibility in business
• (25:05) The hard right over the easy wrong
• (31:23) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Dr. Luis Romero, a leader in animal nutrition and health innovation, explores how omics technologies and artificial intelligence transform product development in the agriculture industry. He shares how these breakthroughs provide fresh perspectives on animal health and performance, leading to quicker and more efficient product development. Don’t miss out on this conversation about how cutting-edge science is driving the future of agriculture. Tune in on your favorite platform today!

"AI has the potential to transform animal health by offering insights that were previously unimaginable."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Luis Romero, a Ph.D. in Animal Science from the University of Alberta, is a trailblazer in animal nutrition and health. As the Founder and CEO of Biofractal, he focuses on leveraging omics technologies and artificial intelligence to revolutionize animal health. With a rich background in innovation management from global leaders like DSM and DuPont, Dr. Romero now leads a cutting-edge startup that bridges the gap between genetic potential and field performance. 

What will you learn: 

• (00:00) Highlight
• (00:18) Introduction
• (04:21) Founding Micropep
• (09:34) Entrepreneurship and global challenges
• (14:30) From consulting to entrepreneurship
• (22:45) Building a global company
• (31:29) Complexity of crop protection
• (38:15) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

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Hello there!

In this episode of The Wisenetix Podcast, Thomas Laurent, CEO of Micropep Technologies, discusses the crossroads of entrepreneurship, science, and agriculture. Laurent shares his story of launching an AgBiotech startup that leverages bioactive peptides to address challenges in crop protection and yield improvement. The conversation touches on market growth, regulatory hurdles, and the future of sustainable agriculture. Tune in now!

"The biggest driver for me in founding a company was the belief that our work could have a positive impact on future generations by contributing to sustainable agriculture."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Thomas Laurent, CEO and founder of Micropep Technologies holds an MBA from ESSEC Business School. With extensive experience in business development and entrepreneurship, he leads Micropep, an AgBiotech startup developing bioactive peptides for sustainable agriculture. Laurent focuses on innovative solutions to enhance crop yields and manage stresses, ensuring a positive impact on future generations. 

What will you learn: 

• (00:00) Highlight
• (00:18) Introduction
• (04:21) Founding Micropep
• (09:34) Entrepreneurship and global challenges
• (14:30) From consulting to entrepreneurship
• (22:45) Building a global company
• (31:29) Complexity of crop protection
• (38:15) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

Hello there!

In this episode of The Wisenetix Podcast, Philippe Tacon, Product Manager at dsm-firmenich, discusses his extensive experience in aquaculture and the livestock industry. Philippe shares insights on the latest trends in feed additives, their impact on animal health and sustainability, and the challenges of working across diverse global markets. Tune in for valuable insights on making farming more profitable and sustainable. Listen to the full episode on all major platforms.

"Feed additives can help reduce costs and increase profitability for farmers, making them a crucial part of modern farming."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Philippe Tacon holds a PhD in Fish Physiology from the University of Rennes I. With 20 years of experience in Asian aquaculture, he specializes in fish reproduction, product development, and business development. As the current Product Manager at dsm-firmenich, he focuses on sales development and operational marketing.

What will you learn: 

• (00:00) Highlight
• (00:22) Introduction
• (06:22) Livestock and Aquaculture
• (09:34) Feed Additives in Animal Health
• (13:59) Feed Additives and Sustainability
• (17:27) Market Trends and Innovations
• (29:58) Future of Feed Additives
• (32:50) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

Hello there!

In this episode of The Wisenetix Podcast, Blake Wilson, Global Commercial Director at Kerry, shares his expertise on leadership and team management in the agriculture industry. Blake discusses strategies for effective communication, breaking down silos, and fostering collaboration among diverse teams. He also emphasizes the importance of personal connections and networking in achieving business success. Tune in for all the latest on progressive leadership and management in this industry.

"Communication is key. Making sure there are no silos, and everyone understands the common goal and roadmap is essential."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Blake Wilson, Global Commercial Director of Animal Health and Nutrition at Kerry, has extensive experience in the agriculture industry. He holds an MBA in Business Administration from Kennesaw State University and a Bachelor’s degree in American History.

What will you learn: 

• (00:00) Highlight
• (00:42) Introduction  
• (09:02) Managing global teams  
• (10:49) Breaking down silos  
• (14:18) Pre-meeting strategy  
• (16:24) Importance of collaboration  
• (29:58) Building personal networks  
• (39:00) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix

Hello there!

In this episode of The Wisenetix Podcast, Sarah Heppner, a seasoned marketing and sales manager, shares her expertise in integrating science and business in the agri-biotech sector. Sarah discusses her journey from a science background to leading marketing and sales at AcuFast, highlighting key strategies for innovation and communication in a competitive market. Tune in to listen on your preferred platform!

"All investments in technology and innovation must be applicable and impactful at the farm level."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sarah Heppner holds a Bachelor of Science in Agriculture from the University of Saskatchewan and an MBA in Agribusiness from the University of Guelph. With over six years at AcuFast, she leads global marketing and Canadian sales, focusing on strategy development and stakeholder engagement. Her experience spans marketing management, sales, and project leadership in agriculture biotechnology.

What will you learn: 

• (00:00) Highlight
• (00:26) Introduction
• (04:30) Top achievements and experiences
• (15:01) Challenges and successes
• (18:26) Communication strategies 
• (26:44) Trends and challenges
• (32:36) Practical applications 
• (41:09) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

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Hello there!

In this episode of The Wisenetix Podcast, Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, explores the intricacies of digital marketing in the agriculture industry. Shannon shares her expertise in optimizing media investments, understanding market segmentation, and the importance of adaptability in ever-changing digital landscapes. Learn valuable strategies to enhance your digital marketing efforts and drive success in the agriculture sector. Listen now on all major platforms!

"Understanding the unique needs of each market segment within agriculture is vital for targeted marketing strategies."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, has nearly a decade of experience in ag and construction marketing. She developed and led Lessing-Flynn's media department, optimizing clients' investments with targeted digital strategies. Shannon holds a Bachelor of Science in Business Marketing and Advertising from Iowa State University.

What will you learn: 

• (00:00) Highlight
• (00:20) Introduction
• (04:22) Adaptability in Marketing
• (09:50) Market Segmentation
• (13:08) Data in Marketing Strategies
• (15:40) Traditional and Digital Marketing
• (34:31) The Bandwagon Dilemma
• (38:52) Final Questions

Are you ready to unleash the podcasting potential of your company?

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

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Hello there!

In this episode of The Wisenetix Podcast, Claudia Ferrer and Bianca Gorordo from Agranco Corp USA share their journey leading a family business in the agriculture industry. They discuss innovative strategies in animal feed additives, emphasizing their mission to improve the food we eat and the earth we inhabit. Tune in for valuable lessons on sustainable agriculture practices and effective business management. Listen to the full episode on all major platforms.

"Effective marketing in this industry means not just focusing on the product, but also on how we communicate its benefits across various stakeholders, using reliable data and real-life examples." - Bianca Gorordo

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁s: Claudia Ferrer is the Owner and CEO of Agranco Corp USA, and Bianca Gorordo is the Owner and CMO. Claudia, with a background in sales and business development, and Bianca, with extensive experience in marketing and digital strategy, have continued their father's legacy by driving the company's mission to improve the food we eat and the earth we inhabit. Together, they have expanded Agranco's reach and impact, providing innovative livestock production and bioremediation solutions. 

What will you learn: 

• (00:00) Highlight
• (00:38) Introduction
• (03:23) Transitioning to Family Business
• (12:57) Mission and Vision of Agranco Corp USA
• (18:49) Marketing and Brand Awareness
• (27:17) Product Highlights and Efficacy
• (33:38) Leadership Lessons Learned
• (37:19) Closing Thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Instagram: @wisenetix

LinkedIn:  Wisenetix